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Airbnb, Inc. logo

Airbnb, Inc.

Tier 1
Travel
Marketplace
https://www.airbnb.com/

The leading global marketplace for short-term homestays, vacation rentals, and unique travel experiences.

Airbnb, Inc. operates an online marketplace focused on short-term homestays and experiences. Founded in 2008 in San Francisco, the company connects hosts who have accommodations to rent with travelers seeking unique places to stay, as well as opportunities to book immersive travel experiences. Through technology and a focus on user trust and safety, Airbnb has transformed the hospitality industry, enabling millions to travel and host worldwide.

competitors.competitorDetail.metrics.missionStatement

To create a world where anyone can belong anywhere and people can live like locals.

competitors.competitorDetail.metrics.visionStatement

To unlock the power of sharing space, resources, and experiences to help anyone feel at home and explore the world.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2008

competitors.competitorDetail.metrics.ceo

Brian Chesky

competitors.competitorDetail.metrics.employees

6,800

competitors.competitorDetail.metrics.revenue

$8.4B (FY2023)

competitors.competitorDetail.metrics.headquarters

888 Brannan Street, San Francisco, CA 94103, USA

competitors.competitorDetail.metrics.marketShare

Leading platform globally in peer-to-peer lodging; estimates range from 20% to 30% of US alternative accommodations market.

competitors.competitorDetail.metrics.usp

Largest and most trusted global platform for unique stays and authentic travel experiences with a focus on safety and community.

competitors.competitorDetail.metrics.pricingModel

Service fee (percentage of booking), Hosts set nightly rates

competitors.competitorDetail.metrics.productLines
  • Airbnb Stays (entire homes, rooms)
  • Airbnb Experiences (activities)
  • Airbnb Luxe
  • Airbnb for Work
competitors.competitorDetail.metrics.technologyStack
  • React
  • Ruby on Rails
  • Java
  • Amazon Web Services
  • MySQL
  • Data Science with Python

competitors.competitorDetail.metrics.marketPositioning

Premium and community-driven marketplace focused on authenticity and local immersion versus traditional hotels.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Millennial travelers
  • Business travelers
  • Families and groups
  • Digital nomads
competitors.competitorDetail.metrics.distributionChannels
  • Direct Web and Mobile App
  • Affiliate Partnerships
  • API Integrations with travel partners
competitors.competitorDetail.metrics.marketingStrategies
  • Brand advertising
  • Influencer campaigns
  • SEO/SEM
  • Referral and loyalty programs
  • Content marketing (community stories, blog)
competitors.competitorDetail.metrics.keyPartnerships
  • City Governments (Regulatory and Tax Collection)
  • Major payment processors (Payment Integration)
  • Major credit card networks (Checkout Integration)

  • Verified listings for homes and rooms
  • Airbnb Experiences (activities and tours)
  • Integrated payment and messaging platform
  • Superhost program for quality assurance
  • Flexible cancellation and booking options

competitors.competitorDetail.metrics.strengths
  • Large, global user base
  • Brand recognized worldwide
  • Diverse inventory of accommodations and experiences
  • Scalable technology platform
  • Strong focus on user trust and safety
competitors.competitorDetail.metrics.weaknesses
  • Regulatory challenges in multiple cities
  • Reliance on travel demand fluctuations
  • Occasional trust and safety incidents
  • Potential for host dissatisfaction due to policy shifts
competitors.competitorDetail.metrics.opportunities
  • Expansion into new travel segments (business travel, long-term rentals)
  • Growth in experiences and activities marketplace
  • Increased focus on emerging markets and regions
  • Leveraging data for personalized travel recommendations
competitors.competitorDetail.metrics.threats
  • Legal and regulatory pressures
  • Competition from hotels and local hospitality apps
  • Macroeconomic challenges affecting travel
  • Changes in consumer preferences post-pandemic
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

13% (2023 Total Nights Booked YoY)

competitors.competitorDetail.metrics.profitMargin

22.5% (2023 operating margin)

competitors.competitorDetail.metrics.customerAcquisitionCost

~$40 per new booking (estimate)

competitors.competitorDetail.metrics.customerLifetimeValue

$1000+ (estimated for repeat travelers)

competitors.competitorDetail.metrics.churnRate

Not disclosed, high repeat usage among frequent travelers

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$20K2009-03-01
Series A$7.2M2010-11-01
Series D$450M2014-04-01
IPO$3.5B2020-12-10
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven and customer-focused
  • Emphasis on creativity and innovation
  • Diversity, equity & inclusion initiatives
  • Collaborative, cross-functional teams
  • Global-first mindset
competitors.competitorDetail.metrics.awardsAndRecognition
  • TIME 100 Most Influential Companies (2021) - TIME
  • CNBC Disruptor 50 (2022) - CNBC
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.2/581000
G2 4.5/5540
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Airbnb Reports Record-Breaking Q1 2024 Earnings2024-05-09Airbnb Investor Relations
New Platform Upgrades Enhance Guest and Host Experiences on Airbnb2024-04-30Skift
competitors.competitorDetail.metrics.socialMedia