A leading provider of work management software that helps teams organize, track, and manage their workflows and projects.
Asana, Inc. is an American software company that specializes in providing a cloud-based work management platform designed to help teams plan, organize, and execute projects efficiently. Asana’s intuitive interface allows for seamless task assignment, status tracking, workflow automation, and collaborative communication. With a strong focus on productivity and transparency, Asana empowers organizations worldwide to achieve their mission faster, driving both efficiency and accountability across teams.
competitors.competitorDetail.metrics.missionStatement
To help humanity thrive by enabling the world’s teams to work together effortlessly.
competitors.competitorDetail.metrics.visionStatement
Become the universal system-of-record for work, powering teams across industries to achieve their most ambitious goals.
competitors.competitorDetail.metrics.foundedYear
2008
competitors.competitorDetail.metrics.ceo
Dustin Moskovitz
competitors.competitorDetail.metrics.employees
1,700+
competitors.competitorDetail.metrics.revenue
$547.2M (FY2023)
competitors.competitorDetail.metrics.headquarters
633 Folsom St, Suite 100, San Francisco, CA 94107, USA
competitors.competitorDetail.metrics.marketShare
Approximately 9% of global work management software market
competitors.competitorDetail.metrics.usp
Flexible, intuitive work management platform with unmatched collaboration and workflow visualization tools.
competitors.competitorDetail.metrics.pricingModel
Freemium, monthly and annual per-user subscriptions
- Asana Basic
- Asana Premium
- Asana Business
- Asana Enterprise
- React
- Typescript
- Python
- MySQL
- Google Cloud Platform
- Kubernetes
competitors.competitorDetail.metrics.marketPositioning
Premium, scalable solution for teams and businesses seeking comprehensive project and workflow management.
- Small to medium-sized businesses (SMBs)
- Enterprise project management teams
- Marketing and creative agencies
- Professional services firms
- Startups
- Direct online sales
- Cloud marketplaces
- Solution partners
- App directory integrations
- Content marketing (guides, webinars, whitepapers)
- SEO/SEM
- Partnerships with SaaS vendors
- Customer success events
- Targeted digital advertising
- Google Workspace (Integration)
- Slack (Integration)
- Microsoft Teams (Integration)
- Task and Project Management
- Workflow Automation
- Timeline (Gantt view)
- Team Collaboration Tools
- Integration with Slack, Google Workspace, Microsoft Teams, and more
- Advanced Reporting & Analytics
- User-friendly interface
- Robust integrations with popular business apps
- Comprehensive project and task management tools
- Strong brand recognition in the productivity software market
- Scalable to businesses of all sizes
- Premium features behind higher paywalls
- Steeper learning curve for advanced functionalities
- Fierce competition from major players
- Expanding into enterprise verticals
- Enhanced AI-driven productivity features
- Further global expansion and localization
- Deeper integrations with specialized SaaS tools
- Competition from giants like Microsoft, Google, and Atlassian
- Market saturation in project management software
- Security and privacy concerns for enterprise clients
competitors.competitorDetail.metrics.growthRateYOY
34% (2022–2023)
competitors.competitorDetail.metrics.profitMargin
-41.3% (operating, FY2023)
competitors.competitorDetail.metrics.customerAcquisitionCost
Approximately $350 per business customer
competitors.competitorDetail.metrics.customerLifetimeValue
$2,650+
competitors.competitorDetail.metrics.churnRate
6% annually (approximate)
| competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
|---|---|---|
| Series A | $9M | 2012-11-01 |
| Series B | $28M | 2016-03-30 |
| Series C | $75M | 2018-01-29 |
| IPO | $453.6M | 2020-09-30 |
- Emphasis on psychological safety and transparency
- Diversity and inclusion initiatives
- Hybrid and flexible workplace policies
- Value-based leadership
- Forbes Cloud 100 (2022) - Forbes
- Great Place to Work Certified (2023) - Great Place to Work
- Gartner Peer Insights Customers’ Choice (2023) - Gartner
| competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
|---|---|---|
| Asana Unveils AI-Powered Features for Smarter Workflows | 2024-05-08 | TechCrunch |
| Asana Achieves SOC 2 Type II Certification, Enhancing Security | 2024-04-12 | Business Wire |