
Aurora Solar provides leading software solutions that streamline solar design and sales processes for residential and commercial installers.
Aurora Solar is a pioneering SaaS company transforming the solar industry with its cutting-edge cloud platform for solar project design, engineering, and sales. Headquartered in San Francisco, Aurora Solar empowers solar professionals to remotely and accurately design, quote, and sell photovoltaic (PV) systems at scale, leveraging advanced computer vision, performance analytics, and workflow automation. Its software has become an integral part of the solar value chain, enabling faster adoption of clean energy around the globe.
competitors.competitorDetail.metrics.missionStatement
To create a future powered by clean energy by empowering every solar professional with cutting-edge technology.
competitors.competitorDetail.metrics.visionStatement
To accelerate the adoption of solar energy worldwide through innovation and software.
competitors.competitorDetail.metrics.foundedYear
2013
competitors.competitorDetail.metrics.ceo
Christopher Hopper
competitors.competitorDetail.metrics.employees
400-500
competitors.competitorDetail.metrics.revenue
$40M - $50M
competitors.competitorDetail.metrics.headquarters
795 Folsom St, San Francisco, CA 94107
competitors.competitorDetail.metrics.marketShare
Estimated 35% of U.S. residential solar SaaS market (2023)
competitors.competitorDetail.metrics.usp
Industry-leading accuracy and design speed for solar professionals, available via the cloud.
competitors.competitorDetail.metrics.pricingModel
Subscription-based with tiered plans for teams and enterprises
- Aurora Design
- Aurora Sales Mode
- Aurora AI Roof Modeling
- React
- PostgreSQL
- AWS
- Python
- Machine Learning (TensorFlow)
competitors.competitorDetail.metrics.marketPositioning
Premium, market-leading solar design and sales platform for professionals.
- Residential solar installer teams
- Commercial EPCs
- National solar companies
- Renewables consultants
- Direct Sales
- Partner Integrations
- Channel Resellers
- Industry webinars
- Trade show sponsorships
- Content marketing (Whitepapers, guides)
- Customer referral programs
- Digital advertising
- SunPower (Technology Integration)
- EagleView (Geospatial Data Provider)
- Salesforce (CRM Integration)
- Automated site modeling using satellite imagery
- Shade analysis and solar access simulation
- Integrated sales proposal generation
- Customizable financial modeling tools
- Team workflow management
- Sophisticated, fast remote solar design
- Frequent industry-driven product updates
- Respected reputation among solar professionals
- Robust integrations with permitting and CRM systems
- Learning curve for advanced features
- Premium pricing
- Heavily focused on U.S. market
- Expanding in European and Asian markets
- Developing AI-driven energy yield optimization
- New integrations for battery and EV solutions
- Competition from new solar design SaaS entrants
- Regulatory changes in solar incentives
- Potential for in-house solutions by large solar installers
competitors.competitorDetail.metrics.growthRateYOY
45%
competitors.competitorDetail.metrics.profitMargin
22%
competitors.competitorDetail.metrics.customerAcquisitionCost
$500 - $700 per customer
competitors.competitorDetail.metrics.customerLifetimeValue
$6,000 - $10,000
competitors.competitorDetail.metrics.churnRate
4% annually
competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
---|---|---|
Seed | $1.7M | 2014-02-15 |
Series A | $20M | 2020-05-11 |
Series B | $50M | 2021-05-20 |
- Mission-driven and sustainability-focused
- Hybrid remote work culture
- Active diversity and inclusion programs
- Employee professional development
- Collaborative cross-departmental projects
- Top Solar Software (2021) - Solar Power World
- GreenTech 100 (2022) - CB Insights
competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
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Aurora Solar raises $50M Series B to expand AI design capabilities | 2021-05-20 | TechCrunch |
Aurora Solar Integrates Real-Time Proposal Feature | 2023-09-10 | PV Tech |