Business Idea
competitors.comparison.backToList
Betterment logo

Betterment

Tier 1
Finance
Wealthtech
https://www.betterment.com

Robo-advisor platform providing automated, personalized investment management and retirement planning services.

Betterment is a pioneering robo-advisory firm offering online investment and financial planning services for individuals and businesses. Its algorithm-driven platform helps users manage their wealth, invest for the future, and automate retirement savings with low fees and diversified, personalized portfolios. Betterment leverages modern technology to deliver accessible, transparent, and goal-based investing.

competitors.competitorDetail.metrics.missionStatement

To make people's lives better by providing accessible, intelligent investment solutions for everyone.

competitors.competitorDetail.metrics.visionStatement

To be the most trusted platform for growing and managing wealth in the digital era.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2008

competitors.competitorDetail.metrics.ceo

Sarah Levy

competitors.competitorDetail.metrics.employees

400-500

competitors.competitorDetail.metrics.revenue

$100M - $200M

competitors.competitorDetail.metrics.headquarters

8 W 24th St, 6th Floor, New York, NY 10010

competitors.competitorDetail.metrics.marketShare

Approx. 6% of U.S. robo-advisor assets

competitors.competitorDetail.metrics.usp

Seamless digital investing, goal-based planning, and advanced automation—simplified for everyone.

competitors.competitorDetail.metrics.pricingModel

Tiered AUM fee: 0.25% for Digital, 0.40% for Premium

competitors.competitorDetail.metrics.productLines
  • Betterment Digital
  • Betterment Premium
  • Betterment for Business
  • Betterment Checking & Cash Reserve
competitors.competitorDetail.metrics.technologyStack
  • React
  • Ruby on Rails
  • PostgreSQL
  • AWS
  • Python (data science)
  • Kubernetes

competitors.competitorDetail.metrics.marketPositioning

Affordable, automated, and intuitive investment management for modern investors.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Early-career professionals
  • Retirement savers
  • Tech-savvy millennials
  • Small-business employees
competitors.competitorDetail.metrics.distributionChannels
  • Direct online signup
  • Mobile app
  • Employer partnerships
  • Digital marketing
competitors.competitorDetail.metrics.marketingStrategies
  • Content marketing
  • Social media engagement
  • Educational webinars
  • Affiliate & referral programs
  • Co-branded partnerships
competitors.competitorDetail.metrics.keyPartnerships
  • Plaid (Integration)
  • HSAs powered by UMB Bank (Product Partnership)
  • Intuit Mint (Integration)

  • Automated investing
  • SmartDeposit
  • Goal-based planning
  • IRA and 401(k) rollovers
  • Retirement income tools

competitors.competitorDetail.metrics.strengths
  • User-friendly digital platform
  • Low management fees
  • Automated tax-loss harvesting
  • Personalized portfolio management
  • Strong retirement tools
competitors.competitorDetail.metrics.weaknesses
  • Limited human financial advisor access
  • No direct indexing for all clients
  • No physical branches
competitors.competitorDetail.metrics.opportunities
  • Expansion into employer-sponsored retirement plans
  • Development of ESG investment options
  • Partnerships with banks and fintechs
competitors.competitorDetail.metrics.threats
  • Competition from large brokerages launching robo products
  • Market volatility impacting investor trust
  • Changing fintech regulations
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

15%

competitors.competitorDetail.metrics.profitMargin

15%

competitors.competitorDetail.metrics.customerAcquisitionCost

$350 per acquired customer

competitors.competitorDetail.metrics.customerLifetimeValue

$2,400

competitors.competitorDetail.metrics.churnRate

6% annually

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$3M2010-10-27
Series B$10M2012-12-12
Series D$100M2017-07-31
competitors.competitorDetail.metrics.companyCultureHighlights
  • Diversity and inclusion focus
  • Continuous learning
  • Collaboration and transparency
  • Work-life flexibility
  • Community volunteering
competitors.competitorDetail.metrics.awardsAndRecognition
  • Best Robo-Advisors (2023) - NerdWallet
  • Forbes Fintech 50 (2023) - Forbes
  • Best for Goal Planning (2024) - Investopedia
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
NerdWallet 4.6/5420
Trustpilot 4.3/51500
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Betterment Launches Charitable Giving Integration2023-11-09Business Wire
Sarah Levy Shares Vision for Growth2024-02-01TechCrunch
competitors.competitorDetail.metrics.socialMedia