Pioneer in plant-based meat alternatives, offering products designed to replicate the taste and texture of animal-based meat.
Beyond Meat, Inc. develops, manufactures, and markets plant-based meat substitutes intended to improve human health, positively impact climate change, address global resource constraints, and improve animal welfare. Its products include burgers, sausages, ground beef, and chicken made primarily from peas, mung beans, rice, and other plant proteins. Beyond Meat's innovative approach has helped to mainstream alternative protein in the global food industry.
competitors.competitorDetail.metrics.missionStatement
To create delicious, nutritious plant-based meats that are better for people and the planet.
competitors.competitorDetail.metrics.visionStatement
To perfectly build meat from plants, severing the dependency on animals and positively transforming the global food system.
competitors.competitorDetail.metrics.foundedYear
2009
competitors.competitorDetail.metrics.ceo
Ethan Brown
competitors.competitorDetail.metrics.employees
1,100+
competitors.competitorDetail.metrics.revenue
$418.9M (2022)
competitors.competitorDetail.metrics.headquarters
888 N. Douglas Street, Suite 100, El Segundo, CA 90245
competitors.competitorDetail.metrics.marketShare
One of the top US market shares in retail plant-based meat (approx. 25% in 2023 category estimates)
competitors.competitorDetail.metrics.usp
True meat flavor and experience—without animal products or cholesterol—nationally available in retail and foodservice.
competitors.competitorDetail.metrics.pricingModel
Retail and foodservice sales; CPG pricing premium to conventional meat
- Beyond Burger
- Beyond Sausage
- Beyond Beef
- Beyond Chicken
- Beyond Meatballs
- Plant protein extraction and texturization technologies
- Proprietary flavor chemistry
- Food safety and shelf-stability innovations
competitors.competitorDetail.metrics.marketPositioning
Premium, innovative, eco-friendly, and health-focused alternative to traditional meats.
- Health-focused consumers
- Vegan and vegetarian eaters
- Flexitarians
- Eco-conscious families
- Restaurants seeking novel menu items
- Retail grocery chains (Walmart, Kroger, Whole Foods)
- Foodservice (McDonald's, Dunkin', Subway)
- Direct to consumer (online store)
- International distributors
- Celebrity and athlete endorsements
- In-store sampling and demos
- Aggressive PR and media outreach
- Content marketing around sustainability and health
- Co-branded product launches
- McDonald's (Foodservice Product Innovation)
- PepsiCo (PLANeT Partnership) (Joint Venture)
- KFC (Menu Collaboration)
- Plant-based protein (peas, rice, mung beans)
- Gluten-free
- Non-GMO ingredients
- No cholesterol
- Full meat flavor and texture replication
- Strong brand recognition in plant-based protein market
- Wide distribution network including major retailers and foodservice chains
- Innovative R&D capabilities
- First-mover advantage in mainstream plant-based burgers
- Premium price point limits broader adoption
- Relatively high cost of production
- Profitability challenges as of late 2023
- Dependence on a few retail partners for large volume
- Expanding to new international markets
- Development of next-generation products
- Broader partnerships with fast food chains
- Growth of flexitarian and vegan consumer segments
- Rising competition from both startups and major food companies
- Changing consumer preferences toward whole foods
- Supply chain disruptions
- Regulatory uncertainties in some markets
competitors.competitorDetail.metrics.growthRateYOY
-9% (Revenue YOY Q4 2022-2023; growth formerly much higher in prior years)
competitors.competitorDetail.metrics.profitMargin
-16% (Negative, FY 2022, seeking margin improvement)
competitors.competitorDetail.metrics.customerAcquisitionCost
Varies by channel; high initial due to education and trial
competitors.competitorDetail.metrics.customerLifetimeValue
High—repeat purchase among loyal plant-based buyers, limited among new triers
competitors.competitorDetail.metrics.churnRate
Relatively high among new trial customers (plant-based novelty effect); lower retention than conventional meat
| competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
|---|---|---|
| Series A | $12M | 2013-01-10 |
| Series B | $17M | 2014-02-01 |
| Series G (Pre-IPO) | $55M | 2018-10-09 |
| IPO | $241M | 2019-05-01 |
- Mission-driven toward sustainability
- Innovation and science-focused
- Commitment to diversity and inclusion
- Collaborative and transparent
- TIME Best Inventions (2018) - TIME Magazine
- Fast Company Most Innovative Companies (2020)
- UN Champion of the Earth (2018) - United Nations
| competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
|---|---|---|
| Beyond Meat launches new Beyond Steak in US retail | 2022-10-24 | CNBC |
| Beyond Meat reports Q4 2023 earnings, aims for cost-cutting | 2024-02-27 | Reuters |