Business Idea
competitors.comparison.backToList
Canva Pty Ltd logo

Canva Pty Ltd

Tier 1
tech
saas
https://www.canva.com

Online design platform offering intuitive graphic creation for individuals and businesses.

Canva is a web-based graphic design platform founded in 2012 in Sydney, Australia. It provides templates and drag-and-drop tools for users to easily create presentations, social media graphics, posters, logos, videos, and more. With both free and paid versions, Canva has empowered over 100 million monthly active users globally to design and collaborate with ease, reducing the need for advanced design experience or complex software.

competitors.competitorDetail.metrics.missionStatement

To empower the world to design.

competitors.competitorDetail.metrics.visionStatement

To provide a global platform where anyone, anywhere, can create, collaborate, and communicate visually.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2012

competitors.competitorDetail.metrics.ceo

Melanie Perkins

competitors.competitorDetail.metrics.employees

3000+

competitors.competitorDetail.metrics.revenue

$1B+ (2023 est.)

competitors.competitorDetail.metrics.headquarters

110 Kippax St, Surry Hills, NSW 2010, Australia

competitors.competitorDetail.metrics.marketShare

Dominant in easy-to-use online design platforms with estimated 60% share (2023, select SaaS graphic design market).

competitors.competitorDetail.metrics.usp

Democratizing design with an easy, collaborative, cloud-based platform for everyone.

competitors.competitorDetail.metrics.pricingModel

Freemium; Subscription-based monthly/annual plans for Pro and Teams

competitors.competitorDetail.metrics.productLines
  • Canva Free
  • Canva Pro
  • Canva for Teams
  • Canva for Education
  • Canva for Nonprofits
  • Canva Print
competitors.competitorDetail.metrics.technologyStack
  • React
  • Typescript
  • Java
  • AWS
  • Kubernetes
  • PostgreSQL
  • Redis
  • Figma for design prototyping

competitors.competitorDetail.metrics.marketPositioning

Leading SaaS collaborative design platform for non-designers and professionals alike.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Marketing teams
  • Small businesses
  • Educators
  • Content creators
  • Nonprofit organizations
competitors.competitorDetail.metrics.distributionChannels
  • Direct web sign-up
  • Mobile apps (iOS/Android)
  • Google Workspace Marketplace
  • App integrations
  • Educational institution onboarding
competitors.competitorDetail.metrics.marketingStrategies
  • Content marketing and educational resources
  • Social media campaigns
  • Brand ambassador programs
  • Partnerships with schools and nonprofits
  • SEO
competitors.competitorDetail.metrics.keyPartnerships
  • Google Workspace (Platform Integration)
  • Dropbox (Cloud Storage Integration)
  • Meta (Instagram/Facebook) (Social Sharing Integration)
  • Unsplash (Stock Asset Integration)

  • Drag-and-drop editor
  • Extensive template library
  • Brand kit management
  • Team collaboration
  • One-click design resizing
  • Video and animation tools
  • Presentation builder
  • Integrations with cloud platforms

competitors.competitorDetail.metrics.strengths
  • Highly intuitive interface
  • Large library of templates and assets
  • Freemium accessibility for all users
  • Collaborative workflow features
  • Strong educator and nonprofit programs
competitors.competitorDetail.metrics.weaknesses
  • Limited advanced design features compared to Adobe Suite
  • Reliant on cloud connectivity
  • Occasional asset licensing confusion
competitors.competitorDetail.metrics.opportunities
  • Deeper enterprise market penetration
  • Expanding educational offerings
  • Integration with productivity and digital marketing tools
competitors.competitorDetail.metrics.threats
  • Growing competition from Adobe Express, Visme, and others
  • Changing data privacy regulations
  • Dependence on platform uptime
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

Approx. 30% (2022–2023, user base)

competitors.competitorDetail.metrics.profitMargin

Highly profitable, exact margin N/A

competitors.competitorDetail.metrics.customerAcquisitionCost

Estimated $15–$25 per user

competitors.competitorDetail.metrics.customerLifetimeValue

$200–$350 (Pro users)

competitors.competitorDetail.metrics.churnRate

Approx. 4% monthly (Pro users, est.)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$3M2013-03-01
Series A$6.6M2015-10-21
Series B$15M2018-01-08
Series C$40M2019-05-20
Series D$85M2020-06-23
Series E$200M2021-09-14
competitors.competitorDetail.metrics.companyCultureHighlights
  • Inclusive and diverse
  • Mission-driven
  • Emphasis on creativity and empowerment
  • Flexible, hybrid work model
  • Global impact focus
competitors.competitorDetail.metrics.awardsAndRecognition
  • Forbes Cloud 100 (2022) - Forbes
  • AFR Best Places to Work (2023) - Australian Financial Review
  • Fast Company's Most Innovative Companies (2023)
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
G2 4.7/59300
Capterra 4.7/510800
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Canva Launches ‘Magic Studio’ Suite of AI-Powered Design Tools2023-10-03TechCrunch
Canva Surpasses $1.5 Billion in Annualized Revenue2023-12-06The Australian Financial Review
competitors.competitorDetail.metrics.socialMedia