Business Idea
competitors.comparison.backToList
Coursera Inc. logo

Coursera Inc.

Tier 1
Education
edtech
https://www.coursera.org

An online learning platform offering courses, certificates, and degrees from world-class universities and companies.

Founded in 2012 by two Stanford computer science professors, Coursera partners with over 275 leading universities and educational organizations worldwide to deliver flexible, affordable, and job-relevant online learning. The platform provides access to over 7,000 courses and degrees, focusing on empowering learners and improving workforce readiness globally.

competitors.competitorDetail.metrics.missionStatement

To provide universal access to the world’s best education.

competitors.competitorDetail.metrics.visionStatement

A world where anyone, anywhere can transform their life by accessing the best learning experience.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2012

competitors.competitorDetail.metrics.ceo

Jeff Maggioncalda

competitors.competitorDetail.metrics.employees

1,100+

competitors.competitorDetail.metrics.revenue

$600M (2023)

competitors.competitorDetail.metrics.headquarters

381 E Evelyn Ave, Mountain View, CA 94041, United States

competitors.competitorDetail.metrics.marketShare

Leading share in global online higher education and upskilling

competitors.competitorDetail.metrics.usp

Largest online course portfolio from top universities with job-relevant certificates, degrees, and professional programs.

competitors.competitorDetail.metrics.pricingModel

Freemium (some courses free to audit, certificates and degrees are paid, business/government plans on subscription)

competitors.competitorDetail.metrics.productLines
  • Online Courses
  • Professional Certificates
  • MasterTrack Certificates
  • Online Degrees
  • Coursera for Business
  • Coursera for Government
competitors.competitorDetail.metrics.technologyStack
  • Python
  • React
  • Amazon Web Services (AWS)
  • MySQL
  • Kafka

competitors.competitorDetail.metrics.marketPositioning

Premium global education platform offering recognized credentials and degrees for individuals and enterprises.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Young professionals
  • Career-switchers
  • University students
  • Corporate HR and L&D teams
  • Government workforce programs
competitors.competitorDetail.metrics.distributionChannels
  • Direct-to-consumer via web/app
  • Enterprise and government sales
  • Institutional partnerships
competitors.competitorDetail.metrics.marketingStrategies
  • Content and influencer marketing
  • SEO/SEM
  • Partnership campaigns with institutions
  • Corporate outreach
  • Public relations
competitors.competitorDetail.metrics.keyPartnerships
  • Google (Professional Certificates)
  • University of Michigan (Degree Programs)
  • IBM (Technical Certifications)

  • Self-paced and instructor-led courses
  • Professional certificates and degrees
  • Guided projects
  • Mobile learning app
  • Corporate learning portal

competitors.competitorDetail.metrics.strengths
  • Extensive course and partner network
  • Flexible learning options
  • Recognized certificates and degrees
  • Mobile access
  • Strong employer and university partnerships
competitors.competitorDetail.metrics.weaknesses
  • Courses can be expensive versus competitors
  • Limited social and peer-to-peer features
  • Uneven course quality across providers
competitors.competitorDetail.metrics.opportunities
  • Expansion into new languages and regions
  • Corporate and government upskilling partnerships
  • Growing demand for micro-credentials and professional certificates
competitors.competitorDetail.metrics.threats
  • Increased competition from free online resources
  • Changing regulations around education and certification
  • Pressure to maintain course quality at scale
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

21% (2023)

competitors.competitorDetail.metrics.profitMargin

-14% (2023, not yet profitable)

competitors.competitorDetail.metrics.customerAcquisitionCost

$82 (2023 estimated)

competitors.competitorDetail.metrics.customerLifetimeValue

$388 (2023 estimated)

competitors.competitorDetail.metrics.churnRate

5.4% (annual for paid learners, 2023)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Series A$16M2012-04-18
Series B$63M2013-07-17
Series C$49.5M2015-08-27
Series D$64M2017-06-07
Series E$130M2020-07-17
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven
  • Diversity and inclusion focus
  • Remote-first flexibility
  • Passion for lifelong learning
competitors.competitorDetail.metrics.awardsAndRecognition
  • Fast Company Most Innovative Companies (2022) - Fast Company
  • TIME100 Most Influential Companies (2021) - Time
  • Fortune Change the World List (2020) - Fortune
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.4/54300
G2 4.5/5790
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Coursera partners with the UAE government to upskill its workforce2024-02-21TechCrunch
Coursera launches generative AI courses in partnership with Google2023-09-12VentureBeat
competitors.competitorDetail.metrics.socialMedia