Business Idea
competitors.comparison.backToList
Deliveroo logo

Deliveroo

Tier 1
Food
delivery
https://www.deliveroo.co.uk

A leading online food delivery company connecting consumers with a wide range of local restaurants and takeaways.

Deliveroo is a UK-based online food delivery company that enables consumers to order meals from restaurants and have them delivered quickly to their homes or offices. With a sophisticated logistics platform and wide restaurant selection, Deliveroo partners with thousands of restaurants and riders to provide an efficient, transparent, and convenient food delivery experience across multiple countries.

competitors.competitorDetail.metrics.missionStatement

To be the definitive food company — the platform that people turn to whenever they think about food.

competitors.competitorDetail.metrics.visionStatement

Transform the way people eat by making great food more accessible and empowering local restaurants.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2013

competitors.competitorDetail.metrics.ceo

Will Shu

competitors.competitorDetail.metrics.employees

2000+

competitors.competitorDetail.metrics.revenue

£1.9B (2023)

competitors.competitorDetail.metrics.headquarters

River Building, Cannon Bridge House, 1 Cousin Lane, London, EC4R 3TE, UK

competitors.competitorDetail.metrics.marketShare

25% of the UK online food delivery market (2023)

competitors.competitorDetail.metrics.usp

Superior restaurant selection and advanced logistics technology delivering food fresh and efficiently.

competitors.competitorDetail.metrics.pricingModel

Commission-based from restaurants plus delivery and service fees for customers

competitors.competitorDetail.metrics.productLines
  • Restaurant Delivery
  • Deliveroo Editions (dark kitchens)
  • Grocery Delivery
competitors.competitorDetail.metrics.technologyStack
  • ReactJS
  • Node.js
  • PostgreSQL
  • AWS
  • Kafka
  • Python (logistics optimization)

competitors.competitorDetail.metrics.marketPositioning

Premium and mainstream segments in urban food delivery; high-end and mass-market restaurant partnerships.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Urban consumers (ages 20-40)
  • Busy professionals
  • Families seeking convenience
  • Students in university cities
competitors.competitorDetail.metrics.distributionChannels
  • Mobile app (iOS/Android)
  • Website
  • Corporate partnerships
competitors.competitorDetail.metrics.marketingStrategies
  • Partnership launches with top restaurants
  • Digital advertising and influencer marketing
  • Promotional discounts and loyalty offers
  • Brand campaigns in urban centers
competitors.competitorDetail.metrics.keyPartnerships
  • McDonald's (Exclusive restaurant integration)
  • Grocery Partners (e.g., Waitrose) (Retail Integration)
  • Amazon (Strategic Investor)

  • On-demand food ordering
  • Real-time order tracking
  • Exclusive restaurant partnerships
  • Contactless delivery
  • Personalized recommendations

competitors.competitorDetail.metrics.strengths
  • Extensive restaurant partnerships
  • Advanced real-time logistics technology
  • Strong consumer brand awareness
  • Flexible delivery and rider model
competitors.competitorDetail.metrics.weaknesses
  • Thin profit margins
  • High competition from global and local delivery platforms
  • Legal scrutiny over gig worker rights
competitors.competitorDetail.metrics.opportunities
  • Expansion into new international markets
  • Introduction of grocery delivery
  • Development of 'dark kitchens' or Editions
competitors.competitorDetail.metrics.threats
  • Regulatory changes impacting gig economy
  • Emerging competitors in quick-commerce
  • Fluctuations in consumer spending habits
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

30%

competitors.competitorDetail.metrics.profitMargin

2%

competitors.competitorDetail.metrics.customerAcquisitionCost

£40 - £50 per customer

competitors.competitorDetail.metrics.customerLifetimeValue

£250+

competitors.competitorDetail.metrics.churnRate

5% monthly

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed£2.75M2013-05-31
Series A£11M2014-11-01
Series B£16M2015-01-01
Series C£45M2015-07-01
IPO£1.5B2021-03-31
competitors.competitorDetail.metrics.companyCultureHighlights
  • Fast-paced and data-driven
  • Customer obsession
  • Entrepreneurial mindset
  • Focus on diversity and inclusion
competitors.competitorDetail.metrics.awardsAndRecognition
  • Best On-Demand Delivery App (2022) - UK App Awards
  • Top 10 Most Innovative Companies in Food (2021) - Fast Company
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.2/548000
App Store 4.7/5160000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Deliveroo launches grocery delivery in partnership with Waitrose2024-02-05The Guardian
Deliveroo reports double-digit revenue growth for 20232024-03-20Reuters
competitors.competitorDetail.metrics.socialMedia