Business Idea
competitors.comparison.backToList
Duolingo logo

Duolingo

Tier 1
edu
edtech
https://www.duolingo.com

A leading app-based language learning platform offering free and premium courses.

Duolingo is a global leader in the educational technology industry, providing a gamified and accessible approach to language learning through its mobile and web applications. With over 500 million users worldwide, Duolingo offers lessons in dozens of languages using data-driven methods designed to boost retention and engagement. The freemium model makes high-quality education accessible to a broad demographic, while premium content and enterprise offerings support ongoing revenue growth.

competitors.competitorDetail.metrics.missionStatement

To develop the best education in the world and make it universally available.

competitors.competitorDetail.metrics.visionStatement

To lower barriers to education for everyone, everywhere.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2011

competitors.competitorDetail.metrics.ceo

Luis von Ahn

competitors.competitorDetail.metrics.employees

600+

competitors.competitorDetail.metrics.revenue

$250M+ (FY2023)

competitors.competitorDetail.metrics.headquarters

5900 Penn Avenue, Pittsburgh, PA 15206

competitors.competitorDetail.metrics.marketShare

Largest share in language learning app market (over 30% global MAUs)

competitors.competitorDetail.metrics.usp

The world's most popular free language learning platform, combining science, entertainment, and accessibility.

competitors.competitorDetail.metrics.pricingModel

Freemium with Premium subscription (Duolingo Plus), Institutional licensing

competitors.competitorDetail.metrics.productLines
  • Duolingo App
  • Duolingo Plus
  • Duolingo for Schools
  • Duolingo English Test
competitors.competitorDetail.metrics.technologyStack
  • Python
  • React
  • AWS
  • PostgreSQL
  • Kotlin
  • Swift
  • Machine Learning (AI personalization)

competitors.competitorDetail.metrics.marketPositioning

Mass-market accessible language learning with a gamified, data-driven approach.

competitors.competitorDetail.metrics.keyCustomerSegments
  • College students
  • Busy professionals
  • School districts
  • Migrants/adult learners
  • Young children (with Duolingo Kids)
competitors.competitorDetail.metrics.distributionChannels
  • App Store
  • Google Play
  • Web Platform
  • School and enterprise partnerships
competitors.competitorDetail.metrics.marketingStrategies
  • Viral and word-of-mouth marketing
  • Social media engagement
  • Influencer campaigns
  • Brand partnerships
  • Content marketing with owned podcasts and social content
competitors.competitorDetail.metrics.keyPartnerships
  • UNHCR (Nonprofit education outreach)
  • Spotify (Content partnership (for podcasts))
  • Clever (Edtech integration)

  • Gamified lessons
  • Spaced repetition and adaptive learning
  • Leaderboards and streaks
  • Podcast and Stories for immersive learning
  • Multiple learning modes (reading, listening, speaking, writing)

competitors.competitorDetail.metrics.strengths
  • Highly engaging and gamified user experience
  • Large and growing user base
  • Extensive language catalog
  • Effective data-driven personalization
  • Freemium accessibility
competitors.competitorDetail.metrics.weaknesses
  • Limited depth for advanced learners
  • Relatively low monetization rate per user
  • Competition from other language apps and traditional education brands
competitors.competitorDetail.metrics.opportunities
  • Expansion into new educational verticals
  • Developing partnerships with schools and governments
  • Scaling enterprise and family plans
  • Localized content and new language additions
competitors.competitorDetail.metrics.threats
  • Intense competition from traditional and digital education brands
  • Potential regulatory changes in privacy and education
  • Platform dependency on mobile OS policies
  • User churn from novelty fatigue
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

44% (active users, 2022-2023)

competitors.competitorDetail.metrics.profitMargin

10% (FY2023, adjusted EBITDA)

competitors.competitorDetail.metrics.customerAcquisitionCost

$5-$8 per user (estimated)

competitors.competitorDetail.metrics.customerLifetimeValue

$50+ (estimated)

competitors.competitorDetail.metrics.churnRate

Approx. 50% annual active churn, but large organic user acquisition offset

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$3.3M2011-10-01
Series A$15M2012-09-17
Series B$20M2014-02-19
IPO$521M2021-07-28
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven
  • Diverse and global team
  • Open and collaborative environment
  • Strong focus on user impact and learner outcomes
competitors.competitorDetail.metrics.awardsAndRecognition
  • Apple App of the Year (2013) - Apple
  • TIME 100 Most Influential Companies (2022) - TIME
  • World Changing Ideas (2023) - Fast Company
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
G2 4.6/51200
Trustpilot 4.2/520000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Duolingo Unveils AI-Generated Speaking Partner2024-02-12TechCrunch
Duolingo’s Growth Surges After Expanding Beyond Language Learning2023-11-08Wall Street Journal
competitors.competitorDetail.metrics.socialMedia