Business Idea
competitors.comparison.backToList
Fairphone logo

Fairphone

Tier 2
Tech
d2c
https://www.fairphone.com

Fairphone designs and manufactures ethically produced, modular smartphones that are built to last and minimize environmental impact.

Fairphone is a social enterprise based in the Netherlands dedicated to developing smartphones that are designed to be easily repairable, free from conflict minerals, and built under fair working conditions. Operating on a direct-to-consumer (D2C) model, Fairphone leads the industry in sustainability and ethical electronics manufacturing, empowering consumers to make responsible tech choices.

competitors.competitorDetail.metrics.missionStatement

To create fairer electronics that put people and the planet first.

competitors.competitorDetail.metrics.visionStatement

A world where electronics are produced ethically, sustainably, and transparently throughout the value chain.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2013

competitors.competitorDetail.metrics.ceo

Eva Gouwens

competitors.competitorDetail.metrics.employees

100-150

competitors.competitorDetail.metrics.revenue

$20M - $25M

competitors.competitorDetail.metrics.headquarters

Van Diemenstraat 200, 1013 CP Amsterdam, Netherlands

competitors.competitorDetail.metrics.marketShare

Niche but growing share of European D2C smartphone and sustainable electronics markets

competitors.competitorDetail.metrics.usp

The only consumer smartphone designed for easy repair and ethical supply chain transparency, empowering buyers with sustainable tech choices.

competitors.competitorDetail.metrics.pricingModel

One-time product purchase; spare parts and accessories available separately.

competitors.competitorDetail.metrics.productLines
  • Fairphone 4
  • Fairphone 3+
  • Fairphone Accessories
  • Spare Parts
competitors.competitorDetail.metrics.technologyStack
  • Android OS (Open Source)
  • Qualcomm Snapdragon processors
  • Custom modular hardware platform

competitors.competitorDetail.metrics.marketPositioning

Premium ethical and sustainable hardware for conscious consumers.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Eco-conscious millennials
  • European sustainability advocates
  • Ethical tech consumers
competitors.competitorDetail.metrics.distributionChannels
  • Direct Online Sales
  • Retail Partners (selected EU specialty retailers)
  • Business sales program
competitors.competitorDetail.metrics.marketingStrategies
  • Content marketing and sustainability storytelling
  • Community engagement and advocacy
  • Collaborations with environmental NGOs
  • Influencer campaigns in sustainable tech
  • Presence at green-tech trade shows
competitors.competitorDetail.metrics.keyPartnerships
  • Closing the Loop (Recycling Initiative)
  • Fairtrade International (Material Sourcing)
  • iFixit (Repair Community Collaboration)

  • Modular, easy-to-repair design
  • Responsible material sourcing (Fairtrade Gold, conflict-free minerals)
  • Long software support
  • Direct sales to consumers
  • Recycling and take-back programs

competitors.competitorDetail.metrics.strengths
  • Strong ethical and sustainability positioning
  • Repairable modular hardware
  • Transparency in supply chain
  • Loyal community-driven brand
competitors.competitorDetail.metrics.weaknesses
  • Limited device availability compared to industry giants
  • Performance lags behind mainstream flagship phones
  • Small R&D and marketing budget
competitors.competitorDetail.metrics.opportunities
  • Growing consumer demand for ethical electronics
  • Expansion to North American market
  • Partnerships with sustainability-focused organizations
competitors.competitorDetail.metrics.threats
  • Intense competition from global smartphone brands
  • Component supply risks
  • Potential regulatory changes in trade or electronics production
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

28%

competitors.competitorDetail.metrics.profitMargin

6-8%

competitors.competitorDetail.metrics.customerAcquisitionCost

€120 - €200 per customer

competitors.competitorDetail.metrics.customerLifetimeValue

€550 - €750

competitors.competitorDetail.metrics.churnRate

Low (strong repurchase and referral rates due to community focus)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed€400K2013-05-16
Crowdfunding€2.5M2015-07-27
Series A€6.5M2018-12-03
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven and transparent
  • Flat organizational structure
  • Diverse and inclusive
  • Employee volunteer programs
  • Commitment to open dialogue and sustainability
competitors.competitorDetail.metrics.awardsAndRecognition
  • UN Momentum for Change Award (2015) - United Nations
  • German Ecodesign Award (2020)
  • GSMA Global Mobile Award Best Green Product (2022) - GSMA
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.2/52100
TechRadar 4/51
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Fairphone Launches Fairphone 4, First Modular 5G Smartphone2021-09-30The Verge
Fairphone Becomes First Electronics Company With Fairtrade Gold Supply Chain2022-01-17Reuters
competitors.competitorDetail.metrics.socialMedia