Business Idea
competitors.comparison.backToList
Gusto logo

Gusto

Tier 1
Finance
Fintech
https://gusto.com

Gusto is a leading cloud-based payroll, benefits, and HR management platform designed for small and medium-sized businesses.

Founded in 2011, Gusto provides an all-in-one platform that simplifies and automates payroll processing, employee onboarding, time tracking, benefits administration, and HR compliance. The company’s intuitive interface and comprehensive service suite empower businesses to manage their teams efficiently and keep up with labor regulations. Gusto is known for its commitment to user experience, transparency, and dedicated customer support.

competitors.competitorDetail.metrics.missionStatement

To create a world where work empowers a better life.

competitors.competitorDetail.metrics.visionStatement

To be the most trusted provider of payroll, benefits, and HR for businesses everywhere.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2011

competitors.competitorDetail.metrics.ceo

Josh Reeves

competitors.competitorDetail.metrics.employees

2,000+

competitors.competitorDetail.metrics.revenue

$500M+

competitors.competitorDetail.metrics.headquarters

525 20th Street, San Francisco, CA 94107

competitors.competitorDetail.metrics.marketShare

Estimated 10% of US SMB online payroll market

competitors.competitorDetail.metrics.usp

Unified HR, payroll, and benefits platform with simple workflows, modern design, and best-in-class compliance.

competitors.competitorDetail.metrics.pricingModel

Subscription-based, per employee per month, tiered plans (Simple, Plus, Premium)

competitors.competitorDetail.metrics.productLines
  • Gusto Payroll
  • Gusto Benefits
  • Gusto HR
  • Gusto Wallet
competitors.competitorDetail.metrics.technologyStack
  • Ruby on Rails
  • React
  • PostgreSQL
  • Redis
  • AWS

competitors.competitorDetail.metrics.marketPositioning

Trusted, easy-to-use payroll and HR platform for growing businesses with US-based teams.

competitors.competitorDetail.metrics.keyCustomerSegments
  • US-based SMBs
  • Accounting firms
  • Tech startups
  • Nonprofits
competitors.competitorDetail.metrics.distributionChannels
  • Direct SaaS Sales
  • Accountant & CPA Partnerships
  • Referral Programs
  • Channel Partnerships
competitors.competitorDetail.metrics.marketingStrategies
  • Educational Content Marketing
  • Partnerships with Accountants
  • Digital Advertising (Search/Social)
  • Webinars and Virtual Events
  • Customer Referral Programs
competitors.competitorDetail.metrics.keyPartnerships
  • Xero (Accounting Integration)
  • QuickBooks Online (Accounting Integration)
  • BambooHR (HR Integration)

  • Cloud-based Payroll
  • Benefits Administration
  • Employee Onboarding
  • Time Tracking
  • HR Document Management
  • Compliance Automation

competitors.competitorDetail.metrics.strengths
  • Comprehensive payroll and HR offering
  • Easy-to-use interface
  • Strong compliance features
  • Excellent customer support
  • Wide integration with accounting and productivity apps
competitors.competitorDetail.metrics.weaknesses
  • Limited international payroll support
  • Higher price point for smaller teams
  • Some advanced features only on higher-tier plans
competitors.competitorDetail.metrics.opportunities
  • Expansion into global payroll markets
  • Enhanced benefits marketplace for SMBs
  • AI-powered HR analytics
  • Strategic partnerships with accounting firms
competitors.competitorDetail.metrics.threats
  • Competitive HR tech landscape
  • Regulatory changes in labor laws
  • Market entry by major tech firms
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

20%

competitors.competitorDetail.metrics.profitMargin

15%

competitors.competitorDetail.metrics.customerAcquisitionCost

$400 - $500 per customer

competitors.competitorDetail.metrics.customerLifetimeValue

$3,000+

competitors.competitorDetail.metrics.churnRate

1.5% monthly

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$6.1M2012-05-01
Series A$12M2013-02-05
Series B$60M2014-12-01
Series C$140M2018-07-31
Series D$200M2021-08-12
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven environment
  • Diversity and Inclusion focus
  • Transparent communication
  • Employee wellness programs
  • Growth and learning support
competitors.competitorDetail.metrics.awardsAndRecognition
  • Best Payroll Software (2022) - PCMag
  • Forbes Cloud 100 (2021)
  • Fast Company Most Innovative Companies (2022)
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
G2 4.7/54000
Capterra 4.7/53200
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Gusto Expands Global Contractor Payments Offering2023-12-14TechCrunch
Gusto Named PCMag Editors’ Choice for Payroll Services2023-09-02PCMag
competitors.competitorDetail.metrics.socialMedia