Business Idea
competitors.comparison.backToList
HubSpot, Inc. logo

HubSpot, Inc.

Tier 1
tech
saas
https://www.hubspot.com

HubSpot is a leading provider of cloud-based software for inbound marketing, sales, and customer service.

Founded in 2006, HubSpot offers a full platform of marketing, sales, customer service, and CRM software designed to help businesses grow better. Their solutions enable companies of all sizes to attract, engage, and delight customers by integrating website management, email marketing, automation, analytics, and customer relationship management into a single ecosystem.

competitors.competitorDetail.metrics.missionStatement

To help businesses grow better by providing powerful, easy-to-use software for marketing, sales, service, and CRM.

competitors.competitorDetail.metrics.visionStatement

To become the global platform for companies to grow with inbound methodology.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2006

competitors.competitorDetail.metrics.ceo

Yamini Rangan

competitors.competitorDetail.metrics.employees

7,400+

competitors.competitorDetail.metrics.revenue

$2.17B (2023)

competitors.competitorDetail.metrics.headquarters

25 First Street, 2nd Floor, Cambridge, MA 02141, USA

competitors.competitorDetail.metrics.marketShare

7% of global marketing automation platform market (approximate)

competitors.competitorDetail.metrics.usp

Unified, intuitive platform offering marketing, sales, and service tools with a free foundational CRM.

competitors.competitorDetail.metrics.pricingModel

Subscription-based (Monthly/Annual). Free basic CRM, tiered packages for Marketing, Sales, and Service Hubs.

competitors.competitorDetail.metrics.productLines
  • Marketing Hub
  • Sales Hub
  • Service Hub
  • CMS Hub
  • Operations Hub
competitors.competitorDetail.metrics.technologyStack
  • Java
  • AWS
  • React
  • MySQL
  • Redis
  • Docker
  • Kubernetes
  • Elasticsearch

competitors.competitorDetail.metrics.marketPositioning

Premium, all-in-one marketing and CRM platform for SMBs and mid-market businesses.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Small and medium-sized businesses
  • Agencies and marketing consultants
  • E-commerce and SaaS companies
  • Professional services firms
competitors.competitorDetail.metrics.distributionChannels
  • Direct sales
  • Online self-service
  • Partner resellers and agencies
  • Integration marketplace
competitors.competitorDetail.metrics.marketingStrategies
  • Inbound content marketing (blogs, guides, webinars)
  • Strong SEO and social media presence
  • Annual INBOUND conference
  • Community building and HubSpot Academy
  • Partnerships with agencies
competitors.competitorDetail.metrics.keyPartnerships
  • Google (Integration)
  • Slack (Integration)
  • Zapier (Integration)
  • LinkedIn (Integration)

  • Marketing automation
  • Sales CRM
  • Customer service platform
  • Content management system (CMS)
  • Analytics dashboard
  • Workflow automation

competitors.competitorDetail.metrics.strengths
  • Comprehensive, all-in-one platform
  • Strong ecosystem of integrations and partners
  • Highly rated customer support and educational resources
  • Intuitive user experience
competitors.competitorDetail.metrics.weaknesses
  • Can be expensive for small businesses
  • Some advanced features require higher-tier plans
  • Platform complexity increases with business scale
competitors.competitorDetail.metrics.opportunities
  • Expanding AI-powered automation features
  • International market expansion
  • Growing integration marketplace
competitors.competitorDetail.metrics.threats
  • Intense competition in marketing and CRM SaaS
  • Changes in digital advertising landscape
  • Economic downturns affecting marketing budgets
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

25%

competitors.competitorDetail.metrics.profitMargin

Negative (2023: -3.3%, aiming for profitability as SaaS expands)

competitors.competitorDetail.metrics.customerAcquisitionCost

$1,000 - $1,700 (est.)

competitors.competitorDetail.metrics.customerLifetimeValue

$8,000 - $16,000 (SMB segment est.)

competitors.competitorDetail.metrics.churnRate

1.5% monthly

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$500K2006-06-01
Series A$5M2007-12-01
Series B$12M2009-10-01
Series C$32M2011-10-18
IPO$125M2014-10-09
competitors.competitorDetail.metrics.companyCultureHighlights
  • Strong emphasis on transparency
  • Flexible, hybrid work culture
  • Investment in employee growth and learning
  • Focus on diversity, inclusion, and belonging
  • Award-winning workplace
competitors.competitorDetail.metrics.awardsAndRecognition
  • Glassdoor Best Places to Work (2024) - Glassdoor
  • Fortune 100 Best Companies to Work For (2023) - Fortune
  • G2 Leader – Marketing Automation (2024) - G2
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
G2 4.4/58500
Capterra 4.5/53800
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
HubSpot Adds Generative AI Across Its CRM Platform2024-02-26TechCrunch
HubSpot Reports Record Q4 Revenue and Customer Growth2024-02-14BusinessWire
competitors.competitorDetail.metrics.socialMedia