Business Idea
competitors.comparison.backToList
Klarna logo

Klarna

Tier 1
Finance
fintech
https://www.klarna.com

Klarna is a leading global payments and shopping service, providing buy-now-pay-later and flexible payment solutions for consumers and retailers.

Founded in 2005 in Stockholm, Klarna has revolutionized the payment solutions industry by making online shopping safer, easier, and more flexible. The company offers a range of services, including direct payments, pay after delivery options, and installment plans, serving over 150 million active users and 500,000+ merchants worldwide. Klarna’s technology-driven approach streamlines the checkout process, enhances conversion rates for retailers, and enables customers to better manage their finances.

competitors.competitorDetail.metrics.missionStatement

To make paying as simple, safe, and above all, smoooth as possible.

competitors.competitorDetail.metrics.visionStatement

To revolutionize the retail banking experience globally.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2005

competitors.competitorDetail.metrics.ceo

Sebastian Siemiatkowski

competitors.competitorDetail.metrics.employees

5,000+

competitors.competitorDetail.metrics.revenue

$1.6B (2023)

competitors.competitorDetail.metrics.headquarters

Sveavägen 46, 111 34 Stockholm, Sweden

competitors.competitorDetail.metrics.marketShare

Significant share in European and expanding U.S. BNPL markets

competitors.competitorDetail.metrics.usp

Seamless checkout experience paired with flexible, interest-free installment options for shoppers.

competitors.competitorDetail.metrics.pricingModel

Merchant fees for transactions; no fees for consumers (with late fee for missed payments in some regions)

competitors.competitorDetail.metrics.productLines
  • Klarna App
  • Klarna Card
  • Klarna Pay Later
  • Klarna Pay Now
  • Flexible Financing
competitors.competitorDetail.metrics.technologyStack
  • Java
  • Kotlin
  • AWS
  • React
  • Node.js
  • PostgreSQL

competitors.competitorDetail.metrics.marketPositioning

Consumer-centric financial technology, focused on convenience, flexibility, and transparency.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Digital-native shoppers
  • E-commerce businesses
  • Fashion and electronics retailers
competitors.competitorDetail.metrics.distributionChannels
  • Partnered E-commerce Merchants
  • Direct Consumer App
  • Retail Integrations (POS and Online)
competitors.competitorDetail.metrics.marketingStrategies
  • Influencer partnerships
  • High-visibility brand campaigns
  • Mobile app engagement
  • Social media marketing
  • Retailer co-marketing initiatives
competitors.competitorDetail.metrics.keyPartnerships
  • H&M (Retail Partner)
  • Macy’s (Retail Partner)
  • ASOS (Retail Partner)

  • Buy Now, Pay Later
  • Pay in 4 Installments
  • Direct Payments
  • Shopping App with Cashback and Deals
  • AI-Based Fraud Prevention

competitors.competitorDetail.metrics.strengths
  • Strong global brand recognition
  • Innovative payment solutions (buy-now-pay-later)
  • Extensive merchant network
  • Robust user experience and mobile app
  • AI-driven credit assessment models
competitors.competitorDetail.metrics.weaknesses
  • Regulatory scrutiny around consumer lending
  • High operational costs
  • Growing competition from both fintech startups and traditional banks
competitors.competitorDetail.metrics.opportunities
  • Expansion in the U.S. and emerging markets
  • New financial products (savings, investments)
  • Partnerships with e-commerce and retail giants
  • Leveraging AI for further personalization
competitors.competitorDetail.metrics.threats
  • Regulatory changes in lending and credit reporting
  • Rising competition from Apple Pay, PayPal, and Afterpay
  • Economic downturn impacting buy-now-pay-later adoption
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

20% (2023)

competitors.competitorDetail.metrics.profitMargin

-15% (2023; variable due to expansion investments)

competitors.competitorDetail.metrics.customerAcquisitionCost

$60 - $80 per active user

competitors.competitorDetail.metrics.customerLifetimeValue

$300 - $400

competitors.competitorDetail.metrics.churnRate

7% annual (estimated)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed€0.6M2005-09-01
Series A€2.2M2007-06-12
Series C$460M2019-08-06
Series D$639M2021-06-10
competitors.competitorDetail.metrics.companyCultureHighlights
  • Innovation-driven
  • International and inclusive workforce
  • Agile and fast-paced
  • Emphasis on learning
  • Customer-obsessed
competitors.competitorDetail.metrics.awardsAndRecognition
  • Most Innovative Company – Finance (2022) - Fast Company
  • FinTech 50 (2023) - Forbes
  • Best BNPL App (2023) - Finovate
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.1/5110000
App Store 4.8/5870000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Klarna Unveils AI-Powered Shopping Assistant2024-04-12TechCrunch
Klarna Reports Record U.S. User Growth2024-02-08Reuters
competitors.competitorDetail.metrics.socialMedia