Business Idea
competitors.comparison.backToList
Mambuino logo

Mambuino

Tier 1
Food
Alt-Protein
https://www.mambuino.com

Mambuino is a leading European innovator in plant-based protein and alternative dairy products.

Founded in the Netherlands in 2018, Mambuino focuses on transforming the food industry through innovative and sustainable plant-based protein solutions. The company offers a broad range of plant-based meat and dairy alternatives targeted at both B2B and B2C markets. Mambuino is committed to using cutting-edge food science to create products that taste, feel, and cook like traditional animal-based foods, helping major grocers, restaurants, and food service providers reduce their environmental footprint and meet changing consumer preferences.

competitors.competitorDetail.metrics.missionStatement

Redefining the future of food by creating delicious, sustainable, and accessible plant-based alternatives.

competitors.competitorDetail.metrics.visionStatement

To make plant-based eating the norm, not the exception, creating a healthier planet for all.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2018

competitors.competitorDetail.metrics.ceo

Sanne Jansen

competitors.competitorDetail.metrics.employees

200-250

competitors.competitorDetail.metrics.revenue

€75M (2023)

competitors.competitorDetail.metrics.headquarters

Cruquiusweg 51, 1019 AT Amsterdam, Netherlands

competitors.competitorDetail.metrics.marketShare

7% of the Western European plant-based protein market (2023)

competitors.competitorDetail.metrics.usp

Delivers unmatched texture and flavor in alt-protein, with a focus on sustainability and European provenance.

competitors.competitorDetail.metrics.pricingModel

Wholesale to retailers and food service with volume discounts; D2C via subscription and a la carte through website

competitors.competitorDetail.metrics.productLines
  • Mambuino Meats
  • Mambuino Dairy-Free
  • Mambuino Snacks
competitors.competitorDetail.metrics.technologyStack
  • Low moisture extrusion and fermentation
  • In-house food lab for molecular analysis
  • SAP ERP
  • Microsoft Azure
  • Custom flavor analytics software

competitors.competitorDetail.metrics.marketPositioning

Premium and sustainable, targeting mainstream adoption with accessible price points and wide retail coverage.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Urban millennials
  • Eco-conscious consumers
  • Restaurants and foodservice
  • Supermarkets and specialty grocers
competitors.competitorDetail.metrics.distributionChannels
  • Supermarket chains
  • Food service distributors
  • Online D2C shop
  • Select quick service restaurant partnerships
competitors.competitorDetail.metrics.marketingStrategies
  • In-store sampling and retail promotions
  • Digital influencer campaigns
  • Sustainability-focused content marketing
  • Strategic trade show participation
  • Co-branded limited edition releases
competitors.competitorDetail.metrics.keyPartnerships
  • Albert Heijn (Supermarket retail)
  • Just Eat Takeaway (Food delivery)
  • ProVeg Europe (Nonprofit/Advocacy)

  • Plant-based burger patties
  • Oat and pea protein milk alternatives
  • Vegan cheese blocks and slices
  • No-chicken nuggets
  • High-protein ready meals

competitors.competitorDetail.metrics.strengths
  • Strong R&D team with advanced formulation technology
  • Wide product portfolio covering meat, dairy, and snack categories
  • Sustainable, non-GMO ingredients sourced locally
  • Rapidly growing distribution through major European grocery chains
competitors.competitorDetail.metrics.weaknesses
  • Currently limited to European market
  • Operational costs remain higher than some legacy competitors
  • Dependent on plant protein supply chain stability
competitors.competitorDetail.metrics.opportunities
  • Expansion into North America and APAC markets
  • Partnerships with international QSRs
  • Development of new beverage blends and high-protein functional foods
competitors.competitorDetail.metrics.threats
  • Intense competition from global plant-based brands
  • Changing food regulation and labelling requirements
  • Potential backlash against processed alt-protein foods
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

32%

competitors.competitorDetail.metrics.profitMargin

11%

competitors.competitorDetail.metrics.customerAcquisitionCost

€22 (B2C channel average)

competitors.competitorDetail.metrics.customerLifetimeValue

€340

competitors.competitorDetail.metrics.churnRate

2% monthly (D2C)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed€2M2018-09-15
Series A€12M2020-02-10
Series B€35M2022-04-01
competitors.competitorDetail.metrics.companyCultureHighlights
  • Sustainability-driven mission
  • Open innovation culture
  • Diverse international team
  • Employee volunteer days
  • R&D internships with foodtech universities
competitors.competitorDetail.metrics.awardsAndRecognition
  • Best Alt-Protein Startup Europe (2021) - Food Matters Live
  • Sustainable Brand of the Year (2023) - EU Green Business Awards
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.5/5790
Google 4.6/5540
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Mambuino Expands into France with Carrefour Partnership2024-05-02FoodNavigator Europe
Investment Round Fuels Mambuino’s R&D Initiatives2023-11-17EU Startups
competitors.competitorDetail.metrics.socialMedia