Business Idea
competitors.comparison.backToList
Mondelēz International logo

Mondelēz International

Tier 1
Food
D2C
https://www.mondelezinternational.com

A global leader in snacking, offering iconic brands directly to consumers through digital and retail channels.

Mondelēz International empowers people to snack right by offering the right snack, for the right moment, made the right way. With a vast portfolio including Oreo, Cadbury, Toblerone, and more, Mondelēz has pivoted significantly to direct-to-consumer (D2C) strategies, leveraging e-commerce and digital innovations. The company drives growth through a flexible supply chain, sustainability initiatives, and a focus on consumer-centric product development.

competitors.competitorDetail.metrics.missionStatement

Empowering people to snack right.

competitors.competitorDetail.metrics.visionStatement

Lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2012

competitors.competitorDetail.metrics.ceo

Dirk Van de Put

competitors.competitorDetail.metrics.employees

91,000+

competitors.competitorDetail.metrics.revenue

$31.5B (2023)

competitors.competitorDetail.metrics.headquarters

905 West Fulton Market, Suite 200, Chicago, IL, 60607, United States

competitors.competitorDetail.metrics.marketShare

Top 5 global snacking companies

competitors.competitorDetail.metrics.usp

Home to the world’s best-loved snack brands with breakthrough D2C and digital innovation.

competitors.competitorDetail.metrics.pricingModel

Competitive mass-market pricing for retail and D2C platforms; seasonal and premium bundles for e-commerce.

competitors.competitorDetail.metrics.productLines
  • Oreo
  • Cadbury
  • Toblerone
  • Milka
  • Trident
  • LU
  • Chips Ahoy!
  • Belvita
competitors.competitorDetail.metrics.technologyStack
  • SAP
  • Adobe Experience Cloud
  • Salesforce Commerce Cloud
  • AWS

competitors.competitorDetail.metrics.marketPositioning

Global leader in branded snacking, increasingly direct-to-consumer, focused on premiumization and sustainability.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Urban millennials
  • Family households
  • Gifting customers
  • Health-conscious snackers
competitors.competitorDetail.metrics.distributionChannels
  • Direct-to-Consumer e-commerce
  • Global supermarkets and convenience stores
  • Marketplace retailers (Amazon, Walmart)
  • Subscription boxes
competitors.competitorDetail.metrics.marketingStrategies
  • Brand-centric storytelling on digital and social
  • Influencer partnerships
  • Data-driven digital advertising
  • Interactive e-commerce campaigns
  • Limited edition and holiday D2C offers
competitors.competitorDetail.metrics.keyPartnerships
  • Amazon (Marketplace Distribution)
  • Walmart (Retail Distribution)
  • TerraCycle (Sustainability/Recycling Initiative)

  • Global D2C snacking platforms
  • Customizable gifting and bundling
  • Sustainable packaging
  • Snacking data analytics
  • Brand-driven online experience

competitors.competitorDetail.metrics.strengths
  • Strong global brand portfolio
  • Advanced D2C and e-commerce strategies
  • Robust supply chain
  • Sustainability leadership
competitors.competitorDetail.metrics.weaknesses
  • Highly competitive industry
  • Exposure to commodity price volatility
  • Complex global operations
competitors.competitorDetail.metrics.opportunities
  • Expansion in emerging D2C markets
  • Product innovation (healthier snacks, functional foods)
  • Sustainability-driven consumer demand
competitors.competitorDetail.metrics.threats
  • Changing consumer preferences
  • Private label growth
  • Stringent food and packaging regulations
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

9%

competitors.competitorDetail.metrics.profitMargin

13%-15%

competitors.competitorDetail.metrics.customerAcquisitionCost

Varies by market and channel

competitors.competitorDetail.metrics.customerLifetimeValue

High, due to global brand loyalty and strong online retention

competitors.competitorDetail.metrics.churnRate

Low for flagship D2C products

competitors.competitorDetail.metrics.companyCultureHighlights
  • Diversity and inclusion
  • Commitment to well-being and sustainability
  • Collaborative innovation
  • Investment in career development
competitors.competitorDetail.metrics.awardsAndRecognition
  • Dow Jones Sustainability Index (DJSI) Inclusion (2023) - S&P Global
  • World’s Most Admired Companies (2024) - Fortune
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.3/5800
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Mondelēz International Launches D2C Oreo Gift Platform in More Countries2024-06-01Food Business News
Mondelēz Reports Double-Digit Digital Snack Sales Growth2024-05-15Reuters
competitors.competitorDetail.metrics.socialMedia