Business Idea
competitors.comparison.backToList
Nubank logo

Nubank

Tier 1
Finance
fintech
https://nubank.com.br/en/

Nubank is a leading digital bank and fintech company providing innovative banking and financial solutions in Latin America.

Founded in 2013, Nubank has redefined the banking experience for millions by offering credit cards, personal loans, digital payment tools, and banking accounts through a fully digital, mobile-first platform. By eliminating bureaucracy and leveraging technology, Nubank provides simple, transparent, and accessible financial products for individuals and small businesses, largely targeting underserved markets.

competitors.competitorDetail.metrics.missionStatement

Fighting complexity to empower people to have control over their financial life.

competitors.competitorDetail.metrics.visionStatement

To become the leading financial services provider in Latin America, delivering transparency, innovation, and simplicity.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2013

competitors.competitorDetail.metrics.ceo

David Vélez

competitors.competitorDetail.metrics.employees

8,000+

competitors.competitorDetail.metrics.revenue

$1.69B (2023)

competitors.competitorDetail.metrics.headquarters

R. Capote Valente, 39, Pinheiros, São Paulo, SP 05409-000, Brazil

competitors.competitorDetail.metrics.marketShare

Estimated 30%+ of Brazil's digital banking customers

competitors.competitorDetail.metrics.usp

Banking with zero fees, real-time digital experience, and customer-centric service aimed at financial empowerment.

competitors.competitorDetail.metrics.pricingModel

No annual or maintenance fees for accounts and cards; transparent fees for loans and certain premium features.

competitors.competitorDetail.metrics.productLines
  • Nu Credit Card
  • NuConta Digital Account
  • Nubank Personal Loans
  • NuInvest
competitors.competitorDetail.metrics.technologyStack
  • Kotlin
  • Java
  • React Native
  • AWS
  • Kubernetes
  • Elixir

competitors.competitorDetail.metrics.marketPositioning

Affordable, innovative digital financial platform focused on Latin America's underserved banking customers.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Millennials and Gen Z
  • Urban professionals
  • Small business owners
  • Financially underserved populations
competitors.competitorDetail.metrics.distributionChannels
  • Mobile App (iOS, Android)
  • Online Customer Support
  • Referral and influencer programs
competitors.competitorDetail.metrics.marketingStrategies
  • Digital-first marketing
  • Referral incentives
  • Social media engagement
  • Content marketing (blogs, videos)
  • Community initiatives
competitors.competitorDetail.metrics.keyPartnerships
  • Mastercard (Network partner)
  • Pix (Integration partner)
  • WhatsApp (Payment integration)

  • No-fee credit card
  • Digital savings and checking accounts
  • Real-time account management via mobile app
  • Personal loans with transparent terms
  • Instant payments (Pix integration)

competitors.competitorDetail.metrics.strengths
  • No-fee banking products
  • Highly-rated mobile app
  • Strong customer engagement and loyalty
  • Rapidly growing customer base in emerging markets
  • Agile, tech-driven operations
competitors.competitorDetail.metrics.weaknesses
  • Limited to certain markets (mainly Latin America)
  • Dependency on tech infrastructure; security risks
  • Lower margins compared to traditional banks
competitors.competitorDetail.metrics.opportunities
  • Expansion to new geographies
  • Launching additional financial products (investments, insurance)
  • Leveraging data analytics and AI for improved personalization
competitors.competitorDetail.metrics.threats
  • Aggressive competition from global and regional fintechs
  • Regulatory changes in financial services
  • Macroeconomic instability in core markets
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

34% (customer base, 2023)

competitors.competitorDetail.metrics.profitMargin

13% (2023, after tax)

competitors.competitorDetail.metrics.customerAcquisitionCost

Estimated $5-10 per customer

competitors.competitorDetail.metrics.customerLifetimeValue

Estimated $85-100 per customer/year

competitors.competitorDetail.metrics.churnRate

2% quarterly

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Series A$14.3M2014-04-10
Series B$30M2015-06-24
Series C$80M2016-01-21
Series G$750M2021-06-08
competitors.competitorDetail.metrics.companyCultureHighlights
  • Inclusive and diverse workplace
  • Focus on customer obsession
  • Agile, collaborative teams
  • Empowerment and ownership culture
  • Strong social responsibility
competitors.competitorDetail.metrics.awardsAndRecognition
  • TIME 100 Most Influential Companies (2023) - TIME
  • Top Startup by LinkedIn (2022) - LinkedIn
  • Forbes Global Fintech 50 (2021) - Forbes
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.5/5105000
Google Play Store 4.8/54140000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Nubank accelerates customer growth to 79 million across Latin America2024-04-23Reuters
Nubank expands investment platform in Brazil2023-12-07TechCrunch
competitors.competitorDetail.metrics.socialMedia