Business Idea
competitors.comparison.backToList
Octopus Energy logo

Octopus Energy

Tier 1
energy
greentech
https://octopus.energy

Octopus Energy is a leading renewable energy provider disrupting the global energy market with innovative technology.

Founded in 2015, Octopus Energy is a technology-driven utility company supplying renewable electricity and gas to millions of customers worldwide. Using proprietary data and digital platforms, Octopus Energy empowers customers with transparent green tariffs, real-time usage insights, and cost-saving smart solutions. As a certified BCorp, the company also builds its own clean energy projects and licenses its tech to other utilities, accelerating the shift away from fossil fuels.

competitors.competitorDetail.metrics.missionStatement

To make the way we use energy greener, smarter, and more affordable for everyone.

competitors.competitorDetail.metrics.visionStatement

To drive a global revolution in renewables, setting new standards in green energy and customer happiness.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2015

competitors.competitorDetail.metrics.ceo

Greg Jackson

competitors.competitorDetail.metrics.employees

3,500

competitors.competitorDetail.metrics.revenue

$4.8B (2023)

competitors.competitorDetail.metrics.headquarters

20-24 Broadwick Street, London W1F 8HT, United Kingdom

competitors.competitorDetail.metrics.marketShare

Over 10% of the UK residential electricity market

competitors.competitorDetail.metrics.usp

Award-winning customer service combined with proprietary smart grid technology and a climate-first approach.

competitors.competitorDetail.metrics.pricingModel

Transparent tariffs with no exit fees, time-of-use and agile variable options

competitors.competitorDetail.metrics.productLines
  • Octopus Energy Domestic
  • Octopus Business
  • Octopus Intelligent (for EV drivers)
  • KrakenFlex platform
competitors.competitorDetail.metrics.technologyStack
  • Python
  • React
  • AWS
  • Serverless architecture
  • AI optimization
  • Smart Meter integration

competitors.competitorDetail.metrics.marketPositioning

Technology-focused, green alternative to incumbent utilities; emphasizes transparency and customer empowerment.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Eco-conscious residential homeowners
  • Small businesses
  • Electric vehicle owners
  • Tech-savvy energy users
competitors.competitorDetail.metrics.distributionChannels
  • Direct-to-consumer online platform
  • White-label licensing (Kraken Tech)
  • Partner and affiliate networks
competitors.competitorDetail.metrics.marketingStrategies
  • Viral digital campaigns
  • Partnerships with green and tech organizations
  • Strong customer referral program
  • Thought leadership (energy blogs, webinars)
competitors.competitorDetail.metrics.keyPartnerships
  • E.ON Next (Kraken platform licensing)
  • Good Energy (Technology licensing)
  • Tesla Energy (Smart grid integration)

  • 100% renewable electricity supply
  • Kraken cloud-based energy platform
  • Time-of-Use pricing
  • Smart device integration
  • Flexible, fully digital account management

competitors.competitorDetail.metrics.strengths
  • Proprietary Kraken technology platform
  • Industry-leading customer satisfaction
  • Fully renewable energy supply
  • Agile, transparent pricing
  • Rapid international expansion
competitors.competitorDetail.metrics.weaknesses
  • Operating margins affected by energy price volatility
  • Dependent on regulatory support for renewables
  • Lower brand recognition outside established markets
competitors.competitorDetail.metrics.opportunities
  • Rollout of AI-driven energy optimization
  • Expansion into US and APAC markets
  • Smart home/IoT integration for demand response
competitors.competitorDetail.metrics.threats
  • Intense competition from major utilities and digital newcomers
  • Government policy changes
  • Global energy supply shocks
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

Over 50%

competitors.competitorDetail.metrics.profitMargin

Operating margins vary with energy markets; positive at scale in stable periods.

competitors.competitorDetail.metrics.customerAcquisitionCost

Approximately £100 per customer

competitors.competitorDetail.metrics.customerLifetimeValue

Estimated £900 - £1,500

competitors.competitorDetail.metrics.churnRate

Approx. 3-4% annually

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed£7M2016-06-01
Growth£300M2021-03-18
Growth£600M2022-12-23
competitors.competitorDetail.metrics.companyCultureHighlights
  • Tech-driven and customer-obsessed
  • Flat organizational structure
  • Commitment to sustainability
  • Inclusive and diverse workplace
  • Open, transparent communication
competitors.competitorDetail.metrics.awardsAndRecognition
  • Which? Recommended Energy Provider (2023) - Which?
  • UK Customer Satisfaction Award (2022) - Institute of Customer Service
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.8/5200000
Which? 4.6/512000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Octopus Energy Expands in Texas, Launches Renewable Tariffs2024-04-10Houston Chronicle
Octopus Acquires Shell Energy Retail Business2024-01-31Reuters
competitors.competitorDetail.metrics.socialMedia