Provider of precision agriculture IoT solutions for sustainable farming.
Parade Agriculture Technologies empowers farmers and agribusinesses with advanced IoT-based monitoring and analytics platforms to streamline and optimize farm operations. By delivering real-time insights into crop health, soil quality, and environmental conditions, Parade helps farms increase yield, reduce resource waste, and maximize profitability while promoting sustainable agricultural practices.
competitors.competitorDetail.metrics.missionStatement
Harnessing the power of IoT and data science to make farming more profitable, efficient, and sustainable worldwide.
competitors.competitorDetail.metrics.visionStatement
To be the most trusted platform for smart agriculture, enabling a new era of global food security and resilient farming communities.
competitors.competitorDetail.metrics.foundedYear
2017
competitors.competitorDetail.metrics.ceo
Richard Mayfield
competitors.competitorDetail.metrics.employees
70-120
competitors.competitorDetail.metrics.revenue
$10M - $25M
competitors.competitorDetail.metrics.headquarters
9800 Harvest View Road, Des Moines, IA 50309
competitors.competitorDetail.metrics.marketShare
3% of the US precision agriculture IoT market
competitors.competitorDetail.metrics.usp
End-to-end IoT + analytics solution designed for real-time, actionable farm insights that directly improve yields and sustainability.
competitors.competitorDetail.metrics.pricingModel
Hardware as a Service (HaaS) yearly contracts, plus monthly SaaS dashboard fees; enterprise pricing available.
- FieldSense Pro (sensor kits)
- CropCare Analytics Suite
- AquaSmart Irrigation
- AgriOps Mobile
- LoRaWAN
- Node-RED
- AWS IoT Core
- Python
- React Native (mobile app)
- PostgreSQL
competitors.competitorDetail.metrics.marketPositioning
Smart farming technology partner with an eco-forward approach, focused on practical outcomes and scalability.
- Mid- and large-scale crop farms
- Dairy conglomerates
- Agribusiness IT managers
- Agricultural research institutions
- Direct sales to large farms
- Resellers/Channel partners
- Agritech trade shows
- Partnerships with agri supply retailers
- Product demos at agriculture expos
- Thought leadership webinars
- Targeted industry newsletters
- Farmer testimonials and case studies
- Educational partnerships with ag colleges
- John Deere Operations Center (Integration)
- The Climate Corporation (Data Partnership)
- USDA (pilot programs) (Public Sector Collaboration)
- Wireless soil & crop sensors
- Automated irrigation management
- Pest and disease prediction alerts
- Yield forecasting
- Mobile farm management app
- Highly accurate sensor networks
- Comprehensive analytics dashboard
- Proven field ROI for growers
- Strong focus on environmental sustainability
- Easy integration with existing farm equipment
- Upfront equipment investment needed
- Limited presence outside North America
- Requires basic digital literacy among users
- Expansion into developing agriculture markets
- Partnerships with crop insurance providers
- Development of AI-driven predictive maintenance
- Leveraging regulatory shifts towards sustainable farming
- Weather unpredictability impacting sensor accuracy
- Growing competition from large agri-tech firms
- Potential changes in agricultural subsidy policies
competitors.competitorDetail.metrics.growthRateYOY
42%
competitors.competitorDetail.metrics.profitMargin
22%
competitors.competitorDetail.metrics.customerAcquisitionCost
$1,200 per installation
competitors.competitorDetail.metrics.customerLifetimeValue
$12,000 (average per customer, including recurring SaaS revenues)
competitors.competitorDetail.metrics.churnRate
6% annually
| competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
|---|---|---|
| Seed | $2M | 2017-04-15 |
| Series A | $7M | 2018-11-07 |
| Series B | $12M | 2021-06-19 |
- Agri-innovation focus
- Commitment to sustainability
- Strong rural and tech community ties
- Inclusive and mission-oriented
- Support for STEM learning in agriculture
- Best IoT Solution for Agriculture (2022) - AgTech Breakthrough Awards
- Iowa Top Green Tech Employer (2023)
- Innovation in Precision Farming (2021) - American Farm Technology Association
| competitors.competitorDetail.reviews.title | competitors.competitorDetail.reviews.rating | competitors.competitorDetail.reviews.viewAll |
|---|---|---|
| Capterra | 4.5/5 | 138 |
| TrustRadius | 8.7/5 | 54 |
| competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
|---|---|---|
| Parade AgTech Expands AI-Powered Crop Monitoring to Mexico | 2024-02-14 | Successful Farming |
| Parade Partners with John Deere to Enhance IoT Farm Data Integration | 2023-09-08 | AgFunderNews |