Business Idea
competitors.comparison.backToList
Peloton Interactive, Inc. logo

Peloton Interactive, Inc.

Tier 1
Health
Fittech
https://www.onepeloton.com

Peloton provides interactive fitness products and subscription-based virtual exercise classes to a global consumer base.

Peloton Interactive, Inc. is a pioneer in the connected fitness space, offering high-tech stationary bikes, treadmills, and a digital fitness platform delivering live and on-demand interactive classes. Peloton merges hardware, software, and content, creating an ecosystem where members can engage in instructor-led workouts, track their performance, and join a vibrant user community. Peloton’s offering is transforming home fitness experiences by integrating technology, seamless content delivery, and motivational coaching into a premium home workout solution.

competitors.competitorDetail.metrics.missionStatement

To use technology and design to connect the world through fitness, empowering people to be the best version of themselves.

competitors.competitorDetail.metrics.visionStatement

To create the world’s most engaging and inspiring fitness experience, accessible anytime and anywhere.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2012

competitors.competitorDetail.metrics.ceo

Barry McCarthy

competitors.competitorDetail.metrics.employees

2,400+

competitors.competitorDetail.metrics.revenue

$2.8B (FY 2023)

competitors.competitorDetail.metrics.headquarters

441 Ninth Avenue, Sixth Floor, New York, NY 10001

competitors.competitorDetail.metrics.marketShare

Leading brand in connected fitness hardware subscriptions in North America

competitors.competitorDetail.metrics.usp

Combining premium fitness equipment with an interactive, community-driven digital class experience.

competitors.competitorDetail.metrics.pricingModel

Hardware purchase plus monthly subscription; stand-alone digital app subscription available

competitors.competitorDetail.metrics.productLines
  • Peloton Bike
  • Peloton Tread
  • Peloton Row
  • Peloton App (Digital Membership)
competitors.competitorDetail.metrics.technologyStack
  • React Native
  • Node.js
  • AWS Cloud
  • Python
  • Bluetooth connectivity

competitors.competitorDetail.metrics.marketPositioning

Premium, tech-enabled fitness for at-home and connected audiences seeking immersive experiences.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Urban professionals
  • Millennial parents
  • Remote workers
  • Boutique fitness fans
competitors.competitorDetail.metrics.distributionChannels
  • Direct-to-consumer via website
  • Physical retail showrooms
  • Partnerships with hotels and wellness programs
competitors.competitorDetail.metrics.marketingStrategies
  • Influencer partnerships
  • Television and digital advertising
  • Community-driven social campaigns
  • App store promotions
competitors.competitorDetail.metrics.keyPartnerships
  • Beyoncé (Artist collaboration for themed workouts)
  • Hilton (Hotel fitness offering partnership)
  • Spotify (Music integration)

  • Interactive touchscreen devices
  • Live and on-demand classes
  • Performance tracking and metrics
  • Global leaderboard
  • Integrated music partnerships

competitors.competitorDetail.metrics.strengths
  • Recognized brand in connected fitness
  • Strong subscriber base and community engagement
  • High-quality hardware products
  • Exclusive creator-led content
competitors.competitorDetail.metrics.weaknesses
  • High price point limits accessibility
  • Heavy reliance on subscription revenues
  • Hardware recall incidents affected reputation
competitors.competitorDetail.metrics.opportunities
  • Expanding digital-only offerings
  • International market growth
  • Corporate wellness partnerships
competitors.competitorDetail.metrics.threats
  • Growing competition from other fittech brands
  • Potential economic downturns reducing consumer spending
  • Regulatory and safety scrutiny on connected devices
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

-22% (FY2023, revenue YoY)

competitors.competitorDetail.metrics.profitMargin

Gross margin approx. 36% (FY2023)

competitors.competitorDetail.metrics.customerAcquisitionCost

Estimated $400 - $700 per hardware customer

competitors.competitorDetail.metrics.customerLifetimeValue

Estimated $3,000+ (hardware & subscription bundled)

competitors.competitorDetail.metrics.churnRate

0.75% monthly (Q1 FY2024, digital + hardware subs)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Series A$3.5M2014-04-09
Series D$325M2018-05-24
IPO$1.16B2019-09-26
competitors.competitorDetail.metrics.companyCultureHighlights
  • Emphasis on diversity and inclusion
  • Hybrid remote work model
  • Social responsibility initiatives
  • Wellness-focused perks
competitors.competitorDetail.metrics.awardsAndRecognition
  • Fast Company's Most Innovative Companies (2020) - Fast Company
  • TIME100 Most Influential Companies (2022) - TIME
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4/58500
Consumer Affairs 3.8/5680
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Peloton launches corporate wellness platform for businesses2023-11-16CNBC
Peloton updates digital app with new tiered subscription model2023-05-23TechCrunch
competitors.competitorDetail.metrics.socialMedia