Plaid is a leading fintech company enabling applications to connect with users’ bank accounts, empowering digital finance.
Founded in 2013, Plaid Technologies, Inc. is a financial technology company that provides a platform allowing applications to securely connect with consumers’ bank accounts, verify account information, and facilitate a range of financial services. Plaid’s APIs power a significant share of the modern fintech ecosystem, supporting services like personal finance, payments, lending, and investing with rapid, secure, and seamless data connectivity. The company focuses on fostering innovation and access in digital finance by breaking down data barriers and prioritizing privacy and security.
competitors.competitorDetail.metrics.missionStatement
To unlock financial freedom for everyone by powering fintech innovation with secure, reliable financial data connectivity.
competitors.competitorDetail.metrics.visionStatement
To build the world’s leading open finance network, making money easier for everyone—businesses and consumers alike.
competitors.competitorDetail.metrics.foundedYear
2013
competitors.competitorDetail.metrics.ceo
Zach Perret
competitors.competitorDetail.metrics.employees
900+
competitors.competitorDetail.metrics.revenue
$170M+ (estimated 2023)
competitors.competitorDetail.metrics.headquarters
123 Mission St, 9th Floor, San Francisco, CA 94105
competitors.competitorDetail.metrics.marketShare
Dominant player in US fintech API market; partnered with most major US neobanks and finance apps
competitors.competitorDetail.metrics.usp
Fastest, most reliable link between fintech apps and bank data—built for scale and developer simplicity.
competitors.competitorDetail.metrics.pricingModel
Pay-as-you-go and enterprise subscription tiers, custom enterprise agreements
- Plaid API Platform
- Plaid Identity
- Plaid Transactions
- Plaid Auth
- Plaid Payments
- Go
- TypeScript
- React
- AWS
- Kubernetes
- Kafka
- PostgreSQL
competitors.competitorDetail.metrics.marketPositioning
Premium fintech infrastructure underpinning the growth of digital finance in North America.
- Fintech startups
- Digital banking
- Personal finance apps
- Lending platforms
- Direct integration (Developer portal/API)
- Strategic enterprise partnerships
- Third-party fintech marketplaces
- Developer evangelism
- Educational content and webinars
- Conference sponsorships (Money20/20, Finovate)
- Thought leadership and open-source engagement
- Partner marketing with leading fintechs
- Venmo (PayPal) (Application Integration)
- Robinhood (Brokerage Integration)
- Wise (formerly TransferWise) (International Payments Integration)
- Bank and account aggregation APIs
- Transaction and balance insights
- Identity verification modules
- Payment initiation support
- Auth and risk analytics tools
- Extensive API integrations with thousands of financial institutions
- Strong developer tools and documentation
- Robust security protocols
- High brand trust in fintech sector
- Dependent on banking partners’ data quality
- Occasional disruption due to regulatory uncertainties
- Limited international coverage compared to US presence
- Expansion into global financial markets
- Development of new B2B fintech infrastructure tools
- Partnerships with neobanks and financial superapps
- Evolving data privacy regulation (CCPA, GDPR)
- Incumbent banks building competitive APIs
- Increased scrutiny from financial regulators
competitors.competitorDetail.metrics.growthRateYOY
30%+ (2023 estimate)
competitors.competitorDetail.metrics.profitMargin
Not publicly disclosed; late-stage growth company with reinvestment focus
competitors.competitorDetail.metrics.customerAcquisitionCost
Estimated $4,000—$7,000 per B2B customer (enterprise SaaS)
competitors.competitorDetail.metrics.customerLifetimeValue
Estimated $60,000+ (enterprise accounts)
competitors.competitorDetail.metrics.churnRate
Low (Due to high integration costs and platform stickiness)
| competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
|---|---|---|
| Series A | $12.5M | 2013-12-01 |
| Series B | $44M | 2016-06-14 |
| Series C | $250M | 2018-12-11 |
| Series D | $425M | 2021-04-07 |
- Inclusive, mission-driven atmosphere
- Hybrid/remote flexibility
- Continuous learning and internal mobility
- Strong commitment to user privacy and data ethics
- Collaborative cross-team innovation
- Forbes Fintech 50 (2022) - Forbes
- Top Companies to Work For in Fintech (2023) - Built In
- Best API-Driven Fintech (2021) - Finovate
| competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
|---|---|---|
| Plaid Launches New Payment Initiation Product | 2023-08-03 | TechCrunch |
| Plaid Expands International Coverage with European Partnerships | 2024-02-12 | Financial Times |