Business Idea
competitors.comparison.backToList
Robinhood Markets, Inc. logo

Robinhood Markets, Inc.

Tier 1
Finance
Fintech
https://robinhood.com

Robinhood is a commission-free trading platform enabling users to invest in stocks, ETFs, options, and cryptocurrencies.

Robinhood Markets, Inc. is a financial services company that pioneered commission-free stock and cryptocurrency trading for retail investors. Robinhood aims to democratize finance and make investing accessible to everyone. With a user-friendly, mobile-first app and transparent pricing, Robinhood has become popular among young and first-time investors seeking an easy way to access financial markets. The company continues to innovate, offering fractional shares, real-time trading, and educational resources while navigating regulatory changes and increased competition.

competitors.competitorDetail.metrics.missionStatement

We’re on a mission to democratize finance for all.

competitors.competitorDetail.metrics.visionStatement

To become the most trusted, accessible, and dynamic financial services company globally, empowering everyone to participate in the financial system.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2013

competitors.competitorDetail.metrics.ceo

Vladimir Tenev

competitors.competitorDetail.metrics.employees

1,200+

competitors.competitorDetail.metrics.revenue

$1.87B (2023)

competitors.competitorDetail.metrics.headquarters

85 Willow Road, Menlo Park, CA 94025

competitors.competitorDetail.metrics.marketShare

~13% of U.S. app-based brokerage accounts

competitors.competitorDetail.metrics.usp

No-commission trading, accessible platform, and cryptocurrency trading for everyday investors.

competitors.competitorDetail.metrics.pricingModel

Commission-free; Premium with Robinhood Gold ($5/month)

competitors.competitorDetail.metrics.productLines
  • Robinhood Brokerage
  • Robinhood Crypto
  • Robinhood Retirement (IRA accounts)
  • Robinhood Gold (premium subscription)
competitors.competitorDetail.metrics.technologyStack
  • React Native
  • Python
  • Kubernetes
  • AWS
  • Kafka
  • PostgreSQL

competitors.competitorDetail.metrics.marketPositioning

Value disruptor in retail brokerage, targeting new and younger investors with simplicity and zero commission.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Young retail investors
  • First-time stock investors
  • Crypto-curious consumers
  • Tech-savvy individuals
competitors.competitorDetail.metrics.distributionChannels
  • Direct-to-consumer mobile app
  • Web platform
competitors.competitorDetail.metrics.marketingStrategies
  • Referral programs
  • Social media campaigns
  • Influencer partnerships
  • Educational content
  • Brand ambassador initiatives
competitors.competitorDetail.metrics.keyPartnerships
  • Nasdaq (Market Data Partnership)
  • Plaid (Bank Linking / API Integration)

  • Commission-free trading
  • Access to stocks, ETFs, options, and crypto
  • Fractional shares
  • Instant deposits
  • Cash management account

competitors.competitorDetail.metrics.strengths
  • User-friendly mobile app
  • Commission-free trades
  • Access to stocks, ETFs, options, and cryptocurrencies
  • Strong brand recognition among Millennials and Gen Z
  • Fractional equities trading
competitors.competitorDetail.metrics.weaknesses
  • Limited customer service options
  • Has faced regulatory scrutiny
  • Fewer advanced trading tools than some competitors
  • Outages during periods of high volatility
competitors.competitorDetail.metrics.opportunities
  • Expanding into retirement products
  • International market expansion
  • Broadening financial education resources
  • Partnerships with fintech platforms
competitors.competitorDetail.metrics.threats
  • Increasing regulatory pressure
  • Competition from legacy brokers and new fintechs
  • Market volatility impacting user confidence
  • Risks related to cryptocurrency markets
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

15% (2023)

competitors.competitorDetail.metrics.profitMargin

14%

competitors.competitorDetail.metrics.customerAcquisitionCost

$20 - $60 per account

competitors.competitorDetail.metrics.customerLifetimeValue

$100 - $250

competitors.competitorDetail.metrics.churnRate

4% monthly

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$3M2013-04-01
Series A$13M2014-09-23
Series C$110M2017-04-26
IPO$2.1B2021-07-29
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven
  • Focus on access and inclusivity
  • Emphasis on transparency
  • Fast-paced work environment
  • Remote-friendly policies
competitors.competitorDetail.metrics.awardsAndRecognition
  • Forbes Fintech 50 (2021) - Forbes
  • Fast Company's Most Innovative Companies (2022) - Fast Company
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 3.3/54800
App Store 4.2/5575000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Robinhood to acquire Bitstamp in $200m deal, furthering push into crypto2024-06-06CNBC
Robinhood launches 24-Hour Market for select stocks2023-05-17Robinhood Newsroom
competitors.competitorDetail.metrics.socialMedia