Customer data platform that helps companies collect, clean, and control their customer data.
Segment enables businesses of all sizes to unify and mobilize customer data from every platform. By integrating data across web, mobile, server, and cloud sources, Segment empowers marketing, product, and engineering teams to use reliable data to make better business decisions, personalize experiences, and ensure privacy compliance. Trusted by thousands worldwide, Segment streamlines the process of collecting and routing analytics and event tracking, offering flexible integrations with the leading data and analytics tools.
competitors.competitorDetail.metrics.missionStatement
To help companies leverage trusted and unified customer data to create authentic and valuable experiences for users.
competitors.competitorDetail.metrics.visionStatement
To empower every organization to make sense of their customer data and act on it with confidence.
competitors.competitorDetail.metrics.foundedYear
2011
competitors.competitorDetail.metrics.ceo
Peter Reinhardt
competitors.competitorDetail.metrics.employees
500-1000
competitors.competitorDetail.metrics.revenue
$200M+
competitors.competitorDetail.metrics.headquarters
100 California Street, Suite 700, San Francisco, CA 94111
competitors.competitorDetail.metrics.marketShare
12% of customer data platform market (enterprise tier)
competitors.competitorDetail.metrics.usp
Unified data infrastructure that empowers businesses to trust and activate their customer data across any tool and platform.
competitors.competitorDetail.metrics.pricingModel
Subscription-based (Monthly/Annual), Usage and tiered plans
- Segment Connections
- Segment Protocols
- Segment Personas
- Segment Privacy Portal
- React
- Node.js
- Go
- PostgreSQL
- Kafka
- AWS
- Docker
- Terraform
competitors.competitorDetail.metrics.marketPositioning
Premium and enterprise-focused SaaS for secure, reliable, and flexible customer data management.
- Digital-first enterprise companies
- E-commerce platforms
- Media and mobile publishers
- Fintech SaaS companies
- Direct Sales
- Self-Serve Online Platform
- Partner Ecosystem
- Marketplace Integrations
- Developer Education (Docs, Tutorials, Webinars)
- Digital Advertising and SEM
- Industry Conferences (SaaStr, AWS re:Invent)
- Co-marketing with Integration Partners
- Thought Leadership Content
- Twilio (Parent Company/Integration)
- Amazon Web Services (Cloud Partner)
- Snowflake (Integration)
- Salesforce (Integration)
- Event Tracking APIs
- Data Warehousing Integrations
- Identity Resolution
- Audience Builder
- Data Governance Tools
- Real-Time Analytics Routing
- Seamless integrations with 300+ marketing and analytics tools
- Powerful data governance and privacy controls
- Scalable for startups and large enterprises
- Comprehensive documentation and developer resources
- Pricing can be high for smaller businesses
- Complex setup for multi-product organizations
- Some advanced features require technical expertise
- Increasing demand for data privacy compliance solutions
- Growing adoption of omnichannel personalization in e-commerce
- Expansion into new international markets
- Rising competition from integrated customer data solutions
- Evolving privacy laws and regulations (GDPR, CCPA)
- Commoditization of basic analytics infrastructure
competitors.competitorDetail.metrics.growthRateYOY
30%
competitors.competitorDetail.metrics.profitMargin
20%
competitors.competitorDetail.metrics.customerAcquisitionCost
$1,000 - $1,200 per customer
competitors.competitorDetail.metrics.customerLifetimeValue
$12,000 - $18,000
competitors.competitorDetail.metrics.churnRate
4% monthly
| competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
|---|---|---|
| Seed | $600K | 2011-11-01 |
| Series A | $2M | 2013-12-09 |
| Series B | $15M | 2014-10-21 |
| Series C | $64M | 2017-07-26 |
- Data-driven decision-making
- Remote-friendly and inclusive workplace
- Focus on employee growth and learning
- Emphasis on customer trust and security
- Commitment to diversity and belonging
- Best SaaS Product for Business Intelligence (2021) - SaaS Awards
- Forbes Cloud 100 (2020)
- Great Place to Work (2020) - Fortune
| competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
|---|---|---|
| Segment Launches New Privacy Portal for GDPR Compliance | 2023-12-11 | TechCrunch |
| Segment Announces Deep Integration with Twilio Engage | 2023-07-19 | VentureBeat |