Business Idea
competitors.comparison.backToList
ServiceNow logo

ServiceNow

Tier 1
tech
saas
https://www.servicenow.com

ServiceNow provides a leading cloud-based platform for digital workflows that create great experiences and unlock productivity for businesses.

ServiceNow is a global SaaS company specializing in digital workflow and IT service management. Its core platform enables enterprises to automate routine tasks, optimize business processes, and improve employee and customer experiences. With services spanning IT, HR, customer service, security, and more, ServiceNow empowers companies to drive efficiency and innovation across the organization.

competitors.competitorDetail.metrics.missionStatement

We make the world of work, work better for people.

competitors.competitorDetail.metrics.visionStatement

To enable every enterprise to transform by digitizing and automating work for everyone.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2004

competitors.competitorDetail.metrics.ceo

Bill McDermott

competitors.competitorDetail.metrics.employees

22,000+

competitors.competitorDetail.metrics.revenue

$8.97B (2023)

competitors.competitorDetail.metrics.headquarters

2225 Lawson Ln, Santa Clara, CA 95054, USA

competitors.competitorDetail.metrics.marketShare

Approx. 40% of global ITSM platform market

competitors.competitorDetail.metrics.usp

Market-leading, highly extensible enterprise workflow automation platform with strong ITSM foundation.

competitors.competitorDetail.metrics.pricingModel

Subscription-based, modular pricing depending on services and user tiers

competitors.competitorDetail.metrics.productLines
  • Now Platform
  • IT Service Management
  • HR Service Delivery
  • Customer Service Management
  • Security Operations
  • Creator Workflows
competitors.competitorDetail.metrics.technologyStack
  • Java
  • MySQL
  • Javascript
  • Angular
  • React
  • Kubernetes (for cloud ops)

competitors.competitorDetail.metrics.marketPositioning

Premium enterprise platform focused on flexibility, scale, and breadth for workflow automation.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Global 2000 enterprises
  • Government organizations
  • Healthcare & insurance providers
  • Financial services
competitors.competitorDetail.metrics.distributionChannels
  • Direct sales
  • Certified partner ecosystem
  • Cloud marketplaces
  • System integrators
competitors.competitorDetail.metrics.marketingStrategies
  • Thought leadership and content marketing
  • Enterprise webinars and global events
  • Partnerships with consultancies
  • Industry-specific campaigns
  • Customer reference programs
competitors.competitorDetail.metrics.keyPartnerships
  • Accenture (Strategic Partner)
  • Microsoft Azure (Cloud Integration)
  • Deloitte (Consulting Partner)

  • IT Service Management (ITSM)
  • IT Operations Management (ITOM)
  • HR Service Delivery
  • Customer Service Management (CSM)
  • Low-code/no-code development platform
  • Security Operations

competitors.competitorDetail.metrics.strengths
  • Highly customizable workflow automation
  • Market-leading ITSM and digital workflow suite
  • Strong integrations and ecosystem
  • Consistent revenue growth and strong brand
competitors.competitorDetail.metrics.weaknesses
  • Complex implementation for large enterprises
  • High pricing for some modules
  • Learning curve for new users
competitors.competitorDetail.metrics.opportunities
  • Expanding into mid-market and new verticals
  • Growth in AI-driven automated workflows
  • International expansion
competitors.competitorDetail.metrics.threats
  • Intense competition from Microsoft, Salesforce, Atlassian, and others
  • Rapid technology shifts in enterprise SaaS
  • Potential customer preference for best-of-breed solutions
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

21% (2023)

competitors.competitorDetail.metrics.profitMargin

Approx. 18%

competitors.competitorDetail.metrics.customerAcquisitionCost

$33,000 - $60,000 (enterprise segment, est.)

competitors.competitorDetail.metrics.customerLifetimeValue

$500,000+ (average enterprise)

competitors.competitorDetail.metrics.churnRate

Less than 3% annually

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
IPO$209M2012-06-28
competitors.competitorDetail.metrics.companyCultureHighlights
  • Commitment to diversity and inclusion
  • Continuous learning and internal mobility
  • Focus on customer and employee success
  • Innovation-driven
  • Community service and sustainability initiatives
competitors.competitorDetail.metrics.awardsAndRecognition
  • Forbes Global 2000 (2023) - Forbes
  • Great Place to Work (2023) - Fortune
  • Gartner Magic Quadrant Leader for ITSM (2023) - Gartner
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
G2 4.4/52200
Capterra 4.5/5750
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
ServiceNow unveils AI-led innovations at Knowledge 20242024-05-14Business Wire
ServiceNow reports strong Q1 2024 results, raises guidance2024-04-24CNBC
competitors.competitorDetail.metrics.socialMedia