Shopify is a leading SaaS e-commerce platform enabling individuals and businesses to set up online stores and retail point-of-sale systems.
Founded in 2006, Shopify Inc. provides a comprehensive, cloud-based e-commerce platform with everything entrepreneurs need to start, run, and grow a business. Its robust set of tools includes website builder, payment processing, order management, analytics, and multichannel sales. Shopify empowers businesses of all sizes, from emerging startups to major global brands.
competitors.competitorDetail.metrics.missionStatement
Making commerce better for everyone.
competitors.competitorDetail.metrics.visionStatement
To champion entrepreneurship everywhere and power the world's best commerce experiences.
competitors.competitorDetail.metrics.foundedYear
2006
competitors.competitorDetail.metrics.ceo
Tobi Lütke
competitors.competitorDetail.metrics.employees
11,600+
competitors.competitorDetail.metrics.revenue
$5.6B (2023)
competitors.competitorDetail.metrics.headquarters
151 O’Connor Street, Ground floor, Ottawa, ON K2P 2L8, Canada
competitors.competitorDetail.metrics.marketShare
10%+ global e-commerce market (est.)
competitors.competitorDetail.metrics.usp
All-in-one, easy-to-use e-commerce platform that scales with business growth, backed by a robust ecosystem and extensive integrations.
competitors.competitorDetail.metrics.pricingModel
Subscription-based (monthly/annual). Multiple tiers based on features; additional transactional fees may apply.
- Shopify Basic
- Shopify Plus
- Shopify POS
- Shopify Payments
- Shopify Capital
- Ruby on Rails
- React
- MySQL
- Kubernetes
- Google Cloud Platform
- GraphQL
competitors.competitorDetail.metrics.marketPositioning
Premium, trusted, flexible solution for e-commerce businesses of any size.
- Boutique online retailers
- Direct-to-consumer (D2C) brands
- Dropshipping businesses
- Enterprise e-commerce
- Direct Online Sales
- Partner Agencies
- App & Theme Developers
- Content marketing (guides, blog)
- SEO/SEM
- Strategic partnerships
- Community building
- Google (Sales Channel Integration)
- Facebook (Social Commerce Integration)
- Amazon (Marketplace Integration)
- Online Store Builder
- Payment Gateway Integration
- Inventory Management
- App Store & Extensions
- Analytics Dashboard
- POS System
- Highly scalable platform
- Extensive app ecosystem
- User-friendly interface
- Powerful multichannel sales integration
- Advanced features can be costly
- Platform transaction fees (without Shopify Payments)
- Customization may require coding knowledge
- Expansion into emerging markets
- Enhanced AI-driven e-commerce features
- Deeper integrations with POS and offline retail
- Intense competition from other e-commerce SaaS providers
- Changing data privacy laws
- Economic shifts affecting small businesses
competitors.competitorDetail.metrics.growthRateYOY
25.6% (2023)
competitors.competitorDetail.metrics.profitMargin
13% (FY2023)
competitors.competitorDetail.metrics.customerAcquisitionCost
$100 – $400 (varies by market segment)
competitors.competitorDetail.metrics.customerLifetimeValue
$2,500+
competitors.competitorDetail.metrics.churnRate
Less than 5% monthly (est.)
| competitors.competitorDetail.metrics.fundingStage | competitors.competitorDetail.metrics.fundingAmount | competitors.competitorDetail.metrics.fundingDate |
|---|---|---|
| Seed & Early VC | $7M | 2010-2013 |
| IPO | $131M | 2015-05-21 |
- Remote-first workplace
- Emphasis on entrepreneurship
- Diversity and inclusion focus
- Outcome-driven performance
- Continuous learning
- Forbes Cloud 100 (2023) - Forbes
- Fast Company’s Most Innovative Companies (2021)
| competitors.competitorDetail.news.title | competitors.competitorDetail.news.publishedOn | competitors.competitorDetail.news.readMore |
|---|---|---|
| Shopify Unveils New AI-Powered Commerce Tools | 2024-04-18 | TechCrunch |
| Shopify Reports Q1 2024 Financial Results, Surpassing Expectations | 2024-05-08 | Reuters |