Business Idea
competitors.comparison.backToList
Square Enix Holdings Co., Ltd. logo

Square Enix Holdings Co., Ltd.

Tier 1
media
content-creation
https://www.square-enix.com

Square Enix is a global leader in digital entertainment, known for its high-quality video game development and publishing.

Square Enix Holdings Co., Ltd. is a Japanese entertainment conglomerate and video game company, best known for developing and publishing major franchises including Final Fantasy, Dragon Quest, and Kingdom Hearts. The company also extends its reach to comic publishing, merchandising, and digital services. Underpinned by decades of creative excellence, Square Enix continues to evolve its business by leveraging iconic IPs, exploring new platforms, and expanding internationally.

competitors.competitorDetail.metrics.missionStatement

To deliver excitement and entertainment to customers around the world through creative digital content.

competitors.competitorDetail.metrics.visionStatement

To be the world's leading creator of innovative entertainment experiences across all platforms.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

1975

competitors.competitorDetail.metrics.ceo

Yosuke Matsuda

competitors.competitorDetail.metrics.employees

5,450

competitors.competitorDetail.metrics.revenue

$2.5B (FY2023)

competitors.competitorDetail.metrics.headquarters

Eastside Square Tokyo Bldg., 3-22-7 Yotsuya, Shinjuku-ku, Tokyo, 160-8430, Japan

competitors.competitorDetail.metrics.marketShare

Estimated 2% of global games market

competitors.competitorDetail.metrics.usp

World-renowned storytelling and world-building paired with cinematic production in every title.

competitors.competitorDetail.metrics.pricingModel

Premium one-time purchase, Subscription (MMOs), Microtransactions (Mobile/Online)

competitors.competitorDetail.metrics.productLines
  • Final Fantasy series
  • Dragon Quest series
  • Kingdom Hearts series
  • Tomb Raider series
  • Life is Strange series
competitors.competitorDetail.metrics.technologyStack
  • Custom 3D game engines
  • Unreal Engine (for selected titles)
  • Unity (for mobile games)
  • Azure/AWS for cloud gaming services

competitors.competitorDetail.metrics.marketPositioning

Premium content-creator for immersive RPGs and media franchises.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Console RPG fans
  • Mobile gamers
  • PC strategy and adventure gamers
  • Collectors and merchandise enthusiasts
competitors.competitorDetail.metrics.distributionChannels
  • Owned web store
  • Steam, PS Store, Microsoft Store
  • Physical retail
  • Mobile app stores
competitors.competitorDetail.metrics.marketingStrategies
  • Global digital campaigns
  • Influencer partnerships
  • Cross-media collaborations
  • Major event participation (E3, TGS)
competitors.competitorDetail.metrics.keyPartnerships
  • Sony Interactive Entertainment (Platform & co-marketing)
  • Nintendo (Platform)
  • Disney (IP partnership)

  • AAA console and PC releases
  • Long-running RPG series
  • Live service games
  • Mobile game publishing
  • Merchandising & media tie-ins

competitors.competitorDetail.metrics.strengths
  • Iconic franchise IPs
  • Global publishing capabilities
  • Loyal community base
  • High production values
  • Cross-media strategy
competitors.competitorDetail.metrics.weaknesses
  • Heavy reliance on select blockbuster titles
  • High development costs
  • Variable international performance
  • Vulnerable to changing consumer trends
competitors.competitorDetail.metrics.opportunities
  • Expansion into cloud gaming
  • Development for mobile platforms
  • Leveraging anime and merchandising
  • Growth in Western markets
competitors.competitorDetail.metrics.threats
  • Rising competition from indie and AAA studios
  • Changing gamer preferences
  • Platform-holder restrictions
  • Piracy and digital security concerns
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

6%

competitors.competitorDetail.metrics.profitMargin

Approx. 15% in FY2022

competitors.competitorDetail.metrics.customerAcquisitionCost

N/A (primarily retail/distributor split)

competitors.competitorDetail.metrics.customerLifetimeValue

High due to recurring franchise sales and online subscriptions

competitors.competitorDetail.metrics.churnRate

Moderate

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
IPON/A2003-04-01
competitors.competitorDetail.metrics.companyCultureHighlights
  • Creativity driven
  • Cross-cultural collaboration
  • Focus on innovation
  • Employee skill development
competitors.competitorDetail.metrics.awardsAndRecognition
  • CEDEC Award for Game Design (2020) - CESA Developers Conference
  • Japan Game Awards: Excellence (2020)
  • Famitsu Game of the Year (2019) - Famitsu
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Metacritic 8.2/51200
Steam 4.5/5320000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Square Enix Announces Next-Gen Final Fantasy Title2024-02-29GameSpot
Square Enix Expands Mobile Gaming Division2023-12-10VentureBeat
competitors.competitorDetail.metrics.socialMedia