Business Idea
competitors.comparison.backToList
Sunrun Inc. logo

Sunrun Inc.

Tier 1
Energy
Solar
https://www.sunrun.com

Sunrun is the leading residential solar energy company in the U.S., providing solar panels, batteries, and energy services to help homeowners save money and reduce their carbon footprint.

Sunrun Inc. designs, installs, finances, insures, monitors, and maintains residential solar energy systems. As a pioneer in the solar-as-a-service model, Sunrun empowers homeowners to switch to clean energy without the high upfront cost. Sunrun's mission is to create a planet run by the sun, and its flexible plans (including leases, loans, and cash purchases) make solar adoption affordable and accessible.

competitors.competitorDetail.metrics.missionStatement

To create a planet run by the sun.

competitors.competitorDetail.metrics.visionStatement

To lead the world in the transition to affordable, reliable, clean energy for all.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2007

competitors.competitorDetail.metrics.ceo

Mary Powell

competitors.competitorDetail.metrics.employees

12,000

competitors.competitorDetail.metrics.revenue

$2.3B (2023)

competitors.competitorDetail.metrics.headquarters

225 Bush St #1400, San Francisco, CA 94104, United States

competitors.competitorDetail.metrics.marketShare

16% of U.S. residential solar market (2023 estimate)

competitors.competitorDetail.metrics.usp

Affordable, fully-managed solar plus storage solutions with zero upfront cost, supported by superior customer service and flexible plans.

competitors.competitorDetail.metrics.pricingModel

Subscription (lease/PPA), loan, and direct purchase; rates tailored to region and usage

competitors.competitorDetail.metrics.productLines
  • Sunrun Solar as a Service
  • Brightbox Home Battery
  • Sunrun Solar Loans
  • Roof Replacement
competitors.competitorDetail.metrics.technologyStack
  • Custom solar design platform
  • IoT-enabled battery management
  • Customer web portal & mobile app
  • Smart grid integration technologies

competitors.competitorDetail.metrics.marketPositioning

Top choice for homeowners seeking accessible, affordable, and reliable residential solar energy solutions.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Homeowners in sunny/climate-prone states
  • First-time solar adopters
  • Eco-conscious families
  • Backup-power seekers
competitors.competitorDetail.metrics.distributionChannels
  • Direct sales (in-person and digital)
  • Partnerships with retailers (e.g., Costco, Home Depot)
  • Strategic alliances with homebuilders
  • Installer and contractor network
competitors.competitorDetail.metrics.marketingStrategies
  • Educational content marketing
  • Retail partnerships
  • Local outreach and events
  • TV and digital advertising
  • Referral programs
competitors.competitorDetail.metrics.keyPartnerships
  • Costco Wholesale (Retail partnership)
  • Ford Motor Company (Energy and EV integration)
  • Lennar Homes (Homebuilder alliance)

  • Custom-designed solar panel systems
  • Home battery integration (Brightbox)
  • Mobile monitoring app
  • Flexible financing (lease, loan, purchase)
  • Comprehensive system maintenance and insurance

competitors.competitorDetail.metrics.strengths
  • Extensive national footprint
  • Innovative solar-as-a-service model
  • Strong brand recognition
  • Diverse financing options
  • Integrated battery storage solutions
competitors.competitorDetail.metrics.weaknesses
  • Market exposed to regulatory shifts
  • Long-term contractual obligations may deter some customers
  • Reliant on external financing for expansion
competitors.competitorDetail.metrics.opportunities
  • Expansion into new U.S. states and international markets
  • Growing demand for home battery backup and grid services
  • Partnerships with utility companies and homebuilders
  • Rising adoption of electric vehicles increases home energy needs
competitors.competitorDetail.metrics.threats
  • Intense competition from Tesla, SunPower, and local solar installers
  • Regulatory uncertainty regarding solar incentives and net metering
  • Supply chain disruptions and rising material costs
  • Fluctuations in interest rates impacting financing
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

28%

competitors.competitorDetail.metrics.profitMargin

7% (2023 reported)

competitors.competitorDetail.metrics.customerAcquisitionCost

$3,000 - $4,000 per system

competitors.competitorDetail.metrics.customerLifetimeValue

$12,000 - $16,000

competitors.competitorDetail.metrics.churnRate

2% annual (est. based on system buyouts/de-installations)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
IPO$251M2015-08-05
competitors.competitorDetail.metrics.companyCultureHighlights
  • Commitment to sustainability
  • Diversity and inclusion initiatives
  • Employee volunteer programs
  • Transparent leadership
  • Growth-focused environment
competitors.competitorDetail.metrics.awardsAndRecognition
  • Fast Company's Most Innovative Companies (2021) - Fast Company
  • Green Builder Media's 2022 Sustainability Award (2022)
  • Forbes Best Employers for Diversity (2022) - Forbes
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
ConsumerAffairs 4.2/51900
Better Business Bureau 4.1/51000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Sunrun Partners with Ford to Integrate F-150 Lightning with Home Solar Systems2024-04-12CNBC
Sunrun Reports Record Installations Amid Soaring Solar Demand2024-02-11Reuters
competitors.competitorDetail.metrics.socialMedia