Business Idea
competitors.comparison.backToList
Toast, Inc. logo

Toast, Inc.

Tier 1
Food
Restaurant, SaaS, POS
https://pos.toasttab.com

A cloud-based restaurant management platform providing point-of-sale, payment, and digital ordering solutions for the hospitality industry.

Toast, Inc. is a leading cloud-based software provider offering an all-in-one point-of-sale and restaurant management platform. Designed specifically for the food service industry, Toast streamlines restaurant operations including payments, loyalty programs, online ordering, delivery integration, and analytics. Toast empowers restaurants to run more efficiently, connect with guests, and adapt to changing industry trends.

competitors.competitorDetail.metrics.missionStatement

Empowering the restaurant community to delight guests, do what they love, and thrive.

competitors.competitorDetail.metrics.visionStatement

To enrich the restaurant experience for all—guests, owners, and staff—through innovation and technology.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2012

competitors.competitorDetail.metrics.ceo

Chris Comparato

competitors.competitorDetail.metrics.employees

4,500+

competitors.competitorDetail.metrics.revenue

$900M (2023)

competitors.competitorDetail.metrics.headquarters

401 Park Dr Suite 801, Boston, MA 02215

competitors.competitorDetail.metrics.marketShare

Prominent among U.S. full-service restaurants and growing in mid-market segment

competitors.competitorDetail.metrics.usp

Restaurant-first POS platform, seamlessly combining in-store, online, and delivery operations with deep hospitality integrations.

competitors.competitorDetail.metrics.pricingModel

Subscription-based with hardware and SaaS monthly plans; transactional payment fees

competitors.competitorDetail.metrics.productLines
  • Toast POS
  • Toast Order & Pay
  • Toast Payroll & Team Management
  • Toast Online Ordering
  • Toast Delivery Services
competitors.competitorDetail.metrics.technologyStack
  • React
  • Node.js
  • Java
  • AWS
  • Android (for hardware terminals)
  • PostgreSQL

competitors.competitorDetail.metrics.marketPositioning

Premium all-in-one platform tailored for restaurants; integrated solutions for growth-oriented brands and chains.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Full-service restaurants
  • Fast casual chains
  • Cafe and bakery owners
  • Multi-location restaurant groups
competitors.competitorDetail.metrics.distributionChannels
  • Direct sales (field and inside)
  • Online Demos
  • Channel partners
  • Resellers
competitors.competitorDetail.metrics.marketingStrategies
  • Restaurant industry trade shows
  • Content marketing (case studies, blog)
  • Targeted social media ads
  • Referral partnerships with consultants
  • Webinars and workshop series
competitors.competitorDetail.metrics.keyPartnerships
  • Grubhub (Delivery Integration)
  • QuickBooks (Accounting Integration)
  • 7shifts (Staff Scheduling)

  • Cloud-based POS system
  • Table management
  • Online ordering & delivery integration
  • Inventory management
  • Guest loyalty & marketing

competitors.competitorDetail.metrics.strengths
  • Comprehensive restaurant-focused tools
  • User-friendly cloud-based POS
  • Robust integrations and third-party ecosystem
  • Flexible for multi-location operations
competitors.competitorDetail.metrics.weaknesses
  • Premium price point for small operators
  • Occasional onboarding complexity
  • Most features exclusive to Toast hardware
competitors.competitorDetail.metrics.opportunities
  • Expanding into international markets
  • Enhanced AI for personalized guest experiences
  • Growth of online and contactless ordering
competitors.competitorDetail.metrics.threats
  • Competitive POS market
  • Dependence on U.S. restaurant industry trends
  • Security and data privacy concerns
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

34% (2023 over 2022 revenue growth)

competitors.competitorDetail.metrics.profitMargin

Not profitable as of 2023, focus on scale

competitors.competitorDetail.metrics.customerAcquisitionCost

$1,500 - $2,200 per restaurant

competitors.competitorDetail.metrics.customerLifetimeValue

$15,000 - $25,000

competitors.competitorDetail.metrics.churnRate

Annual: 4-7%

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$2M2012-11-01
Series A$8M2015-02-12
Series B$30M2016-11-15
Series C$101M2018-07-10
IPO$870M (IPO proceeds)2021-09-22
competitors.competitorDetail.metrics.companyCultureHighlights
  • Customer-obsessed
  • Diversity & inclusion focus
  • Collaborative & learning-driven
  • Emphasis on impact and ownership
competitors.competitorDetail.metrics.awardsAndRecognition
  • Forbes Cloud 100 (2021) - Forbes
  • Boston Business Journal Best Places to Work (2023)
  • TechCrunch Disrupt Battlefield Finalist (2015)
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
G2 4.3/5670
Capterra 4.2/5550
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Toast Launches New Digital Ordering Suite for Restaurants2024-02-29Restaurant Dive
Toast Expands Enterprise Offerings for Multi-Unit Restaurants2023-12-15QSR Magazine
competitors.competitorDetail.metrics.socialMedia