Business Idea
competitors.comparison.backToList
Trendyo logo

Trendyo

Tier 1
E-commerce
mobile-commerce
https://www.trendyo.com

A mobile-first D2C marketplace empowering emerging brands to sell directly to next-gen consumers.

Trendyo is a fast-growing e-commerce platform designed for the mobile era. By focusing on younger shoppers (Gen Z & Millennials), Trendyo streamlines discovery and purchase of trending fashion, lifestyle, and beauty items. Brands onboard seamlessly and gain access to a large, engaged audience through in-app social features, exclusive drops, and influencer partnerships. Trendyo's unique technology stack offers creators and brands rich analytics and storytelling tools, with a focus on shoppable content and instant checkout.

competitors.competitorDetail.metrics.missionStatement

Empower creators and brands to inspire and connect with the next generation of shoppers—everywhere, instantly.

competitors.competitorDetail.metrics.visionStatement

To become the world's leading social marketplace for Gen Z and Millennial discovery.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2018

competitors.competitorDetail.metrics.ceo

Ashley Kim

competitors.competitorDetail.metrics.employees

120-150

competitors.competitorDetail.metrics.revenue

$20M - $50M

competitors.competitorDetail.metrics.headquarters

845 Broadway, New York, NY 10003

competitors.competitorDetail.metrics.marketShare

2% of US mobile fashion/lifestyle marketplace segment

competitors.competitorDetail.metrics.usp

Real-time shoppable videos and rapid trend integration—bridging social, commerce, and content in a mobile-first platform.

competitors.competitorDetail.metrics.pricingModel

Marketplace commission (15%), subscription for advanced brand tools

competitors.competitorDetail.metrics.productLines
  • Trendyo Marketplace App
  • Trendyo Creator Tools
  • Brand Analytics Suite
competitors.competitorDetail.metrics.technologyStack
  • React Native
  • Node.js
  • AWS
  • PostgreSQL
  • Kotlin/Swift (mobile)
  • GraphQL

competitors.competitorDetail.metrics.marketPositioning

Premium social commerce platform—high engagement, trend-driven shopping, strong brand/creator partnerships.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Urban Gen Z women (16-28)
  • Millennial men seeking streetwear
  • Aspiring social media influencers
competitors.competitorDetail.metrics.distributionChannels
  • Mobile App Stores (iOS, Android)
  • Direct Partnerships with Brands/Creators
  • Social Media Accounts
competitors.competitorDetail.metrics.marketingStrategies
  • Influencer marketing
  • Instagram & TikTok campaigns
  • Exclusive drops & events
  • User-generated content contests
  • Partnerships with fashion/lifestyle microbrands
competitors.competitorDetail.metrics.keyPartnerships
  • TikTok Shop (Integration)
  • Shopify (Integration) (Technical Partnership)
  • NYFW (New York Fashion Week) (Event Collaboration)

  • Shoppable video feeds
  • In-app live events
  • Real-time chat support
  • Social discovery
  • Brand analytics dashboard

competitors.competitorDetail.metrics.strengths
  • Mobile-first experience
  • Strong brand partnerships
  • Vibrant creator ecosystem
  • Highly engaged Gen Z & Millennial audience
  • Real-time personalized recommendations
competitors.competitorDetail.metrics.weaknesses
  • Limited presence outside North America & Europe
  • Relatively new compared to established e-commerce giants
  • Heavy dependence on social media marketing
competitors.competitorDetail.metrics.opportunities
  • Global expansion
  • Integration of livestream shopping
  • Partnerships with more international creators
competitors.competitorDetail.metrics.threats
  • Intense competition from Amazon, SHEIN, and traditional marketplaces
  • Changing data privacy regulations
  • Platform dependency on iOS and Android policies
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

45%

competitors.competitorDetail.metrics.profitMargin

10%

competitors.competitorDetail.metrics.customerAcquisitionCost

$60 - $80

competitors.competitorDetail.metrics.customerLifetimeValue

$350

competitors.competitorDetail.metrics.churnRate

5% monthly (brands); 7% monthly (consumers)

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$2.1M2018-09-10
Series A$10M2019-12-18
Series B$35M2022-05-26
competitors.competitorDetail.metrics.companyCultureHighlights
  • Diverse and inclusive
  • Agile teams
  • Creator-first mindset
  • Encourages innovation
  • Remote-friendly
competitors.competitorDetail.metrics.awardsAndRecognition
  • Best Mobile Marketplace (2023) - Mobile Retail Awards
  • Top 10 E-commerce Startups to Watch (2022) - Forbes
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
App Store 4.8/535000
Google Play 4.6/522000
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Trendyo Raises $35M Series B to Fuel Livestream Shopping2022-05-26TechCrunch
What Makes Trendyo the Fastest Growing Gen Z Marketplace?2023-02-15WWD
competitors.competitorDetail.metrics.socialMedia