Business Idea
competitors.comparison.backToList
Wise Financial Technologies logo

Wise Financial Technologies

Tier 1
Finance
fintech
https://wise.com

A leading digital banking platform offering personal finance management and digital payments for individuals and small businesses.

Wise Financial Technologies is a prominent fintech company providing an all-in-one digital banking platform. The company empowers users to manage personal finances, make real-time payments, access budgeting tools, and receive advanced analytics to improve spending habits. Wise leverages AI-driven insights and strong security protocols to offer a seamless financial experience. Trusted by millions globally, the platform is dedicated to democratizing financial services, promoting transparency, and enhancing user experience.

competitors.competitorDetail.metrics.missionStatement

To make money without borders the new normal for individuals and businesses everywhere.

competitors.competitorDetail.metrics.visionStatement

To provide fast, transparent, and fair financial services that empower everyone to manage their money globally.

competitors.competitorDetail.overview

competitors.competitorDetail.metrics.foundedYear

2011

competitors.competitorDetail.metrics.ceo

Kristo Käärmann

competitors.competitorDetail.metrics.employees

1,900

competitors.competitorDetail.metrics.revenue

$850M (2023)

competitors.competitorDetail.metrics.headquarters

6th Floor, The Tea Building, 56 Shoreditch High Street, London, E1 6JJ

competitors.competitorDetail.metrics.marketShare

Leading independent digital cross-border payments provider in Europe and expanding globally

competitors.competitorDetail.metrics.usp

Low-cost, real-time international transfers with transparent pricing and powerful money management tools.

competitors.competitorDetail.metrics.pricingModel

Transactional fee model with transparent flat-rate pricing

competitors.competitorDetail.metrics.productLines
  • Wise Account
  • Wise Business
  • Wise Platform APIs
competitors.competitorDetail.metrics.technologyStack
  • Kotlin
  • React.js
  • Java
  • AWS
  • Kubernetes
  • PostgreSQL
  • GraphQL

competitors.competitorDetail.metrics.marketPositioning

Affordable and accessible digital banking alternative focused on transparency and global usability.

competitors.competitorDetail.metrics.keyCustomerSegments
  • Freelancers
  • Remote workers
  • Expatriates
  • Micro and small businesses
  • Travelers
competitors.competitorDetail.metrics.distributionChannels
  • Online direct-to-consumer
  • Business partnerships
  • API integrations
competitors.competitorDetail.metrics.marketingStrategies
  • Referral programs
  • Content marketing
  • Social media engagement
  • Educational webinars
  • SEO and digital campaigns
competitors.competitorDetail.metrics.keyPartnerships
  • Monzo (Integration)
  • Xero (Product Partnership)
  • Google Pay (Payment Integration)

  • Real-time cross-border payments
  • Multi-currency accounts
  • Customizable budgeting and analytics
  • Peer-to-peer transfers
  • Virtual and physical debit cards

competitors.competitorDetail.metrics.strengths
  • User-friendly mobile and web platform
  • Transparent low fees
  • Multi-currency support
  • Highly secure with 2FA and encryption
  • Global reach in over 70 countries
competitors.competitorDetail.metrics.weaknesses
  • Limited suite of loan products
  • No in-person branches
  • Delays occasionally in international transfers
competitors.competitorDetail.metrics.opportunities
  • Expanding to business lending products
  • Partnering with retail banks for co-branded offerings
  • Leveraging open banking APIs for richer integrations
competitors.competitorDetail.metrics.threats
  • Increased regulatory scrutiny in financial services
  • Growing competition from digital banks and neobanks
  • Potential payment system security vulnerabilities
competitors.competitorDetail.financials

competitors.competitorDetail.metrics.growthRateYOY

33%

competitors.competitorDetail.metrics.profitMargin

25%

competitors.competitorDetail.metrics.customerAcquisitionCost

$38

competitors.competitorDetail.metrics.customerLifetimeValue

$280

competitors.competitorDetail.metrics.churnRate

1.2% monthly

competitors.competitorDetail.metrics.fundingRounds
competitors.competitorDetail.metrics.fundingStagecompetitors.competitorDetail.metrics.fundingAmountcompetitors.competitorDetail.metrics.fundingDate
Seed$1.3M2011-03-15
Series A$6M2012-07-20
Series B$26M2014-04-24
Series C$58M2015-01-27
Series D$280M2021-07-08
competitors.competitorDetail.metrics.companyCultureHighlights
  • Mission-driven and inclusive
  • Global mindset
  • Remote-friendly
  • Focus on transparency
  • Highly collaborative environment
competitors.competitorDetail.metrics.awardsAndRecognition
  • Tech Track 100 (2019) - The Sunday Times
  • Webby Awards for Financial Services (2021) - Webby Awards
  • World’s Best Cross-Border Payments Service (2023) - Global Finance
competitors.competitorDetail.metrics.customerReviewsSummary
competitors.competitorDetail.reviews.titlecompetitors.competitorDetail.reviews.ratingcompetitors.competitorDetail.reviews.viewAll
Trustpilot 4.5/5200000
G2 4.6/5350
competitors.competitorDetail.metrics.recentNews
competitors.competitorDetail.news.titlecompetitors.competitorDetail.news.publishedOncompetitors.competitorDetail.news.readMore
Wise expands partnership with Google Pay for instant, global payments2024-04-01Finextra
Wise reaches 16 million customers worldwide2023-12-20TechCrunch
competitors.competitorDetail.metrics.socialMedia