Pizza
Franchise ID: u5J01CzBd6sXxRna4GTQjB

Donatos Pizza

Every Piece Is Important

Franchise Overview

Overview

Donatos Pizza is a renowned pizza franchise based in Columbus, Ohio, with a strong reputation for consistently serving premium pizzas topped edge-to-edge with high-quality ingredients. Donatos is best known for its signature thin crust pizzas, but its menu also boasts hand-tossed pies, oven-baked subs, fresh salads, chicken wings, and desserts. With a commitment to product excellence and customer satisfaction, Donatos focuses on creating a welcoming experience for families and communities across the United States.

Key Features

Franchisees benefit from Donatos’ edge-to-edge toppings concept, ensuring each slice delivers maximum flavor. The brand distinguishes itself with high-value menu options and a proven operational system. Donatos' in-house dough preparation and proprietary pepperoni blend have won numerous accolades and foster customer loyalty. In addition to traditional dine-in and carryout, Donatos offers online ordering and delivery, accommodating a wide range of consumer preferences.

User Experience

Customers appreciate the fast-casual dining environment, efficient service, and consistently flavorful menu. The franchise has invested in advanced POS technologies and streamlined kitchen processes to handle high-volume orders, especially in urban and suburban settings. The focus on quality and a customer-first approach drives repeat visits and positive community engagement.

Market Opportunity

Pizza continues to be one of the most popular dining segments, offering excellent growth potential for franchisees. Donatos is actively expanding its national presence and offers franchisees a robust support system, with training and marketing resources developed from decades of operational expertise.

Franchise Requirements

Initial Franchise Fee$30,000
Total Investment$375,000 - $699,000
Royalty Fee5% of gross sales
Marketing Fee2% of gross sales
Contract Term10 years, renewable
Net Worth Requirement$500,000 minimum
Liquid Capital Required$150,000 minimum
ExperienceBusiness or restaurant management experience preferred
Financial Highlights
Average Unit Volume
$1,200,000
Average Profit Margin
15-20%
Typical Break Even
18-30 months
ROI (after 3 years)
18-24% (after 3 years)
Quick Facts

Established

1963

Total Units

400+

Headquarters

Columbus, Ohio, USA

Staffing

15-25 employees per restaurant

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