Dutch Bros Coffee

Overview

Founded in Grants Pass, Oregon in 1992, Dutch Bros Coffee has emerged as a leading drive-thru coffee concept that prioritizes quality beverages, friendly service, and community involvement. With a distinctly upbeat brand culture, Dutch Bros focuses on delivering handcrafted coffee, espresso-based creations, teas, and specialty drinks. The franchise places a strong emphasis on fostering positive relationships—both with customers and the communities it serves.

Key Features

• Dutch Bros stands out with:
• - A quick, drive-thru only model that appeals to modern, on-the-go lifestyles
• - Core menu including customizable espresso drinks, energy drinks, teas, and more
• - A people-first company culture fostering loyal customers and passionate staff

User Experience

Consumers return for signature drinks like the Annihilator and Dutch Frost, as well as innovative cold brews and customizable options. The drive-thru-only service provides fast, accurate, and consistently friendly interactions. Staff known as "broistas" are trained to create a memorable, positive customer experience unique to Dutch Bros.

Market Opportunity

The coffee and specialty beverage market continues robust growth in North America and is expanding rapidly beyond. The drive-thru model is uniquely positioned for today's convenience-driven market. Dutch Bros offers a high-visibility, community-oriented brand presence in both suburban and urban locations, giving franchisees a chance to grow with a respected leader in the industry.