Holiday Inn Express
Stay Smart. Rest Easy.
Franchise Overview
Overview
Holiday Inn Express is a globally recognized hotel franchise offering mid-priced accommodations aimed at both business and leisure travelers. As part of IHG Hotels & Resorts, Holiday Inn Express appeals to owners seeking a proven brand with a large, loyal customer base and extensive infrastructure.
Key Features
Holiday Inn Express offers standardized design, streamlined operations, and highly recognizable branding, making it a strong option for investors. Key hallmarks of the brand include:
- Modern guestrooms and public spaces, designed for efficiency and comfort.
- Complimentary Express Start™ hot breakfast for all guests.
- Fitness centers, business services, and high-speed Wi-Fi.
User Experience
Guests choose Holiday Inn Express for its consistent, reliable quality and value-focused amenities. The brand’s signature “Stay Smart” approach ensures travelers receive a comfortable stay, quick check-in and check-out, and convenient amenities tailored for productivity and relaxation.
Market Opportunity
Holiday Inn Express is positioned in the growing select-service segment, one of the fastest-expanding sectors in hospitality. With robust reservation systems, high global brand awareness, and strong loyalty program participation, franchisees benefit from economies of scale, proven marketing strategies, and extensive operational support. As travel rebounds worldwide, the brand continues its expansion into urban, suburban, and leisure destinations—offering new franchisees a compelling opportunity for long-term success.
Franchise Requirements
Initial Franchise Fee | $50,000 |
Total Investment | $7,600,000 - $24,800,000 |
Royalty Fee | 5% of gross room revenue |
Marketing Fee | 4.75% of gross room revenue |
Contract Term | 20 years |
Net Worth Requirement | $10,000,000 |
Liquid Capital Required | $2,000,000 |
Experience | Hospitality or franchise business experience preferred |
Established
1991
Total Units
3,100+ locations worldwide
Headquarters
Denham, England, UK
Staffing
25-35 employees per hotel
Ready to Join the Holiday Inn Express Family?
Schedule a consultation with our franchise development team to learn more about this opportunity.