Senior Care & Home Health
Franchise ID: u5J01CzBd6sXxRna4GTS9t

Home Instead

To us, it’s personal.

Franchise Overview

Overview

Home Instead is a global leader in non-medical senior care and home health services. Founded in 1994, the brand focuses on enhancing the quality of life for seniors by helping them remain independent in their own homes as they age. The franchise has developed a wide array of care solutions, including companionship, personal care, Alzheimer’s and dementia care, respite care, and household support.

Key Features

Home Instead’s suite of services allows franchisees to support seniors’ wellbeing—physically, emotionally, and socially. Proprietary care programs, continuous caregiver training, and technology-driven management systems ensure consistency and high standards. Franchisees are part of a respected network, receiving operational and marketing guidance from an experienced team.

  • Comprehensive training for owners and staff
  • Robust brand recognition
  • Proprietary CAREGiver training with ongoing support

User Experience

Clients and their families find comfort in the personalized care that Home Instead caregivers provide. The franchise’s commitment to matching caregivers with clients based on personality and needs leads to high client satisfaction and long-term relationships. Franchisees benefit from streamlined systems for scheduling, compliance, and quality assurance, enhancing business efficiency.

Market Opportunity

The aging global population is driving unprecedented demand for quality home care solutions. Home Instead’s reputation and international presence position franchisees to serve this growing need, with scalable services to address local community demands. Franchisees tap into ongoing research, marketing campaigns, and business innovations, ensuring sustained growth in a resilient sector.

Franchise Requirements

Initial Franchise Fee$55,000
Total Investment$125,000 – $175,000
Royalty Fee5% of gross sales
Marketing Fee2% of gross sales
Contract Term5 years, renewable
Net Worth Requirement$250,000 minimum
Liquid Capital Required$125,000 minimum
ExperienceHealthcare experience preferred but not required; business management and people skills valued
Financial Highlights
Average Unit Volume
$1,200,000
Average Profit Margin
15-18%
Typical Break Even
12-24 months
ROI (after 3 years)
18-25% (after 2 years)
Quick Facts

Established

1994

Total Units

1,200+ locations worldwide

Headquarters

Omaha, NE, USA

Staffing

25-80 employees per location (varies by territory size)

Interested in This Franchise?
Get a detailed franchise business plan and investment guide

Ready to Join the Home Instead Family?

Schedule a consultation with our franchise development team to learn more about this opportunity.