Pizza
Franchise ID: 81RkUoYkv49g3yrlCUVlV7

Hungry Howie’s Pizza

Home of the Original Flavored Crust® Pizza

Franchise Overview

Overview

Hungry Howie’s Pizza is known nationwide for its renowned Flavored Crust® innovation, setting it apart in the competitive pizza franchise market. Established in 1973, the brand has grown into a beloved enterprise with hundreds of locations, offering franchisees a tried-and-true business model and strong community brand recognition. Hungry Howie’s menu features a wide selection of pizzas, specialty breads, salads, and subs, supporting diverse customer preferences and driving widespread appeal.

Key Features

Hungry Howie’s offers franchisees a series of support services and robust marketing programs that fuel local and national growth. Key features include:

  • Award-winning Flavored Crust® pizzas
  • Comprehensive franchisee training
  • National and localized marketing support
  • Proven purchasing and supply chain systems

User Experience

Patrons appreciate the consistently high-quality pizzas and unique crust flavors that have become a hallmark of the Hungry Howie’s experience. The quick-serve approach, user-friendly ordering systems—both in-store and online—and an emphasis on customer service ensure a strong repeat customer base. Franchisees benefit from operational guidance, technology integration, and ongoing training to streamline business activities and maximize profitability.

Market Opportunity

Pizza remains a dominant sector in fast casual and quick service, and Hungry Howie’s is well-positioned to capture market share with its distinct product and scalable operating model. The **affordable investment threshold** and strong brand identity present a significant opportunity for franchisees aiming to grow within the food service industry. Prime territories are available for both single- and multi-unit expansion.

Franchise Requirements

Initial Franchise Fee$25,000
Total Investment$302,000 - $567,250
Royalty Fee5% of gross sales
Marketing Fee2% of gross sales
Contract Term10 years, renewable
Net Worth Requirement$300,000 minimum
Liquid Capital Required$100,000 minimum
ExperienceNo prior restaurant experience required; strong business and customer service skills preferred
Financial Highlights
Average Unit Volume
$610,000
Average Profit Margin
15-20%
Typical Break Even
18-24 months
ROI (after 3 years)
20-25% (after 3 years)
Quick Facts

Established

1973

Total Units

535+ locations

Headquarters

Madison Heights, MI, USA

Staffing

10-18 employees per location

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