IHOP
Come Hungry, Leave Happy
Franchise Overview
Overview
IHOP (International House of Pancakes) is a leading American casual dining brand known for its all-day breakfast and family-friendly dining experience. Founded in 1958, IHOP has become a staple across the United States with a welcoming atmosphere and a robust menu offering pancakes, omelettes, and homestyle meals.
Key Features
- Franchisees benefit from:
- A comprehensive support system backed by parent company Dine Brands.
- Flexible restaurant formats, including traditional, non-traditional, and express locations.
- Access to a recognizable brand with national marketing and menu innovation.
User Experience
IHOP restaurants offer a warm and inviting setting suitable for breakfast, lunch, and dinner. Guests enjoy an expansive menu featuring signature buttermilk pancakes, burgers, sandwiches, and health-conscious options. The brand appeals to families, individuals, and groups seeking value and consistency in casual dining.
Market Opportunity
IHOP continues to grow both domestically and globally, driven by the popularity of breakfast and convenience-oriented trends. The franchise model is designed for entrepreneurs seeking scalable business growth and a proven operational structure. Success is driven by location, high brand awareness, and robust support, making IHOP an attractive choice in the competitive casual dining sector.
Franchise Requirements
| Initial Franchise Fee | $40,000 |
| Total Investment | $1,298,000 - $6,370,000 |
| Royalty Fee | 4.5% of gross sales |
| Marketing Fee | 3.5% of gross sales |
| Contract Term | 20 years, renewable |
| Net Worth Requirement | $1,500,000 minimum |
| Liquid Capital Required | $500,000 minimum |
| Experience | Restaurant management or multi-unit experience preferred |
Established
1958
Total Units
1,700+ locations
Headquarters
Glendale, CA, USA
Staffing
60–100 employees per location
Ready to Join the IHOP Family?
Schedule a consultation with our franchise development team to learn more about this opportunity.