Jersey Mike's Subs

Overview

Jersey Mike's Subs is a widely recognized fast-casual restaurant franchise specializing in authentic, freshly prepared submarine sandwiches. Established in 1956 along the Jersey Shore, the brand has adhered to its rich legacy by prioritizing high-quality ingredients, exceptional customer service, and a strong sense of local community engagement. Today, Jersey Mike's is known for its signature "Mike’s Way" sandwich preparation, contributing to a loyal customer base and vibrant in-store experience.

Key Features

Superior product quality is at the heart of Jersey Mike’s business model. Freshly sliced, premium meats and cheeses are prepared right in front of the customer. Each sub is topped with a proprietary blend of onions, lettuce, tomatoes, olive oil, vinegar, and spices, known as 'Mike’s Way'.

Flexible store formats allow franchisees to operate in varied locations, including shopping centers, freestanding units, and non-traditional venues, ensuring accessibility to wide audiences.

User Experience

Customers are drawn to the interactive sandwich-making process and the freshness of every ingredient. Jersey Mike’s staff are well-trained in delivering welcoming service, and the streamlined menu design ensures fast order turnaround. The brand is also proactive in offering online ordering and catering services for enhanced convenience.

Market Opportunity

With over 2,500 locations and strong year-over-year sales growth, Jersey Mike’s continues to expand domestically and internationally. The brand is a favored alternative to traditional fast food, attracting a customer base seeking higher quality and a more personable dining experience. Local store marketing, community involvement, and national advertising efforts further position the franchise for sustained success.