Travel, Hospitality & Leisure
Franchise ID: 81RkUoYkv49g3yrlCUVotx

Marriott International

Travel Brilliantly

Franchise Overview

Overview

Marriott International is one of the world's leading hospitality companies, offering an unrivaled portfolio of hotels and resorts in over 130 countries and territories. Franchisees gain instant credibility and global recognition by aligning with a brand that continually sets the standard for service and innovation in the hotel industry. With its diverse collection of brands, Marriott International provides tailored investment opportunities across various segments, from luxury properties to budget-friendly accommodation.

Key Features

  • Franchisees benefit from:
    • Proven operational systems and support
    • Powerful global reservation and marketing platform
    • Award-winning customer loyalty program

User Experience

Marriott International brands are celebrated for their exceptional guest experience, from the moment of booking to checkout. Franchise partners are equipped with comprehensive training and ongoing assistance to maintain the company’s high quality standards. The innovative Bonvoy loyalty program drives recurring business and enhances customer satisfaction through exclusive offers and personalized services.

Market Opportunity

Travel and tourism are on an upward trajectory globally. Marriott International’s scale, recognition, and adaptability position its franchisees for long-term growth. With options to open in a variety of markets—urban, suburban, resort, and airport locations—owners can target both business and leisure travelers seeking reliability, consistency, and memorable experiences.

Franchise Requirements

Initial Franchise Fee$60,000 - $120,000 (varies by brand)
Total Investment$7,000,000 - $85,000,000+ (varies by property type and location)
Royalty Fee5-6% of gross room revenue
Marketing Fee2% of gross room revenue
Contract Term20 years, renewable
Net Worth Requirement$5,000,000+
Liquid Capital Required$2,000,000+
ExperiencePrior hospitality management or investment experience preferred
Financial Highlights
Average Unit Volume
$7,500,000+ (varies by segmentation and region)
Average Profit Margin
15-20% of revenue (varies; based on property type)
Typical Break Even
3-5 years
ROI (after 3 years)
10-18% annualized (after stabilization)
Quick Facts

Established

1927

Total Units

8,700+ hotels worldwide (all brands)

Headquarters

Bethesda, Maryland, USA

Staffing

30-250+ employees per location, depending on property

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