Marriott International
Travel Brilliantly
Franchise Overview
Overview
Marriott International is one of the world's leading hospitality companies, offering an unrivaled portfolio of hotels and resorts in over 130 countries and territories. Franchisees gain instant credibility and global recognition by aligning with a brand that continually sets the standard for service and innovation in the hotel industry. With its diverse collection of brands, Marriott International provides tailored investment opportunities across various segments, from luxury properties to budget-friendly accommodation.
Key Features
- Franchisees benefit from:
- Proven operational systems and support
- Powerful global reservation and marketing platform
- Award-winning customer loyalty program
User Experience
Marriott International brands are celebrated for their exceptional guest experience, from the moment of booking to checkout. Franchise partners are equipped with comprehensive training and ongoing assistance to maintain the company’s high quality standards. The innovative Bonvoy loyalty program drives recurring business and enhances customer satisfaction through exclusive offers and personalized services.
Market Opportunity
Travel and tourism are on an upward trajectory globally. Marriott International’s scale, recognition, and adaptability position its franchisees for long-term growth. With options to open in a variety of markets—urban, suburban, resort, and airport locations—owners can target both business and leisure travelers seeking reliability, consistency, and memorable experiences.
Franchise Requirements
Initial Franchise Fee | $60,000 - $120,000 (varies by brand) |
Total Investment | $7,000,000 - $85,000,000+ (varies by property type and location) |
Royalty Fee | 5-6% of gross room revenue |
Marketing Fee | 2% of gross room revenue |
Contract Term | 20 years, renewable |
Net Worth Requirement | $5,000,000+ |
Liquid Capital Required | $2,000,000+ |
Experience | Prior hospitality management or investment experience preferred |
Established
1927
Total Units
8,700+ hotels worldwide (all brands)
Headquarters
Bethesda, Maryland, USA
Staffing
30-250+ employees per location, depending on property
Ready to Join the Marriott International Family?
Schedule a consultation with our franchise development team to learn more about this opportunity.