Midas

Overview

Midas is a leading global automotive services franchise with a reputation built on quality, consistency, and customer trust. Since its founding in 1956, Midas has grown to become a household name for reliable vehicle maintenance, repairs, and tire services. The brand's iconic gold touch has come to symbolize comprehensive car care across North America and an expanding global presence. With an easy-to-access business model, Midas enables entrepreneurs to serve their local communities while benefiting from a renowned brand portfolio.

Key Features

Midas centers offer a wide range of automotive services, including:

• • Oil changes, brake service, and fluid exchanges
  • Suspension, alignment, and exhaust repairs
  • Battery, steering, and general maintenance
  • Comprehensive tire sales and service
  • Standard and advanced diagnostic services

User Experience

Customers choose Midas for their transparent service process, professional technicians, and competitive pricing. The brand invests in staff training and modern equipment, ensuring that every location delivers the same trusted care and convenience on which it was founded. Franchisees have access to comprehensive systems for scheduling, invoicing, and customer management, streamlining daily operations and allowing for focus on high-quality service delivery.

Market Opportunity

Automotive repair and maintenance is a multi-billion-dollar industry with ongoing demand for reliable, accessible, and affordable services. Midas franchisees benefit from brand recognition, national marketing, and scalable business models. Whether starting anew or converting an independent shop, owners can expect robust support, extensive resources, and a sustainable income potential. With vehicles getting more technologically advanced and drivers holding on to cars longer, the aftermarket service industry is only set to grow.