Once Upon A Child

Overview

Once Upon A Child is the nation’s leading chain specializing in the resale of quality, gently used children’s apparel, shoes, toys, and baby gear. Focused on helping families save money and sustainably reuse children’s products, the franchise offers a robust business model built to thrive in communities across North America. Emphasizing affordability, community engagement, and environmental stewardship, Once Upon A Child appeals to both eco-conscious parents and value-oriented shoppers.

Key Features

The business model is structured to deliver:

• A constantly refreshed inventory since merchandise is purchased from local families daily
• A highly repeatable, tech-powered buying system that makes selling and shopping easy
• Brand trust with consistent quality standards for every product on the floor

User Experience

Customers enjoy a sizable cost savings—up to 70% off regular retail pricing—while families can easily turn outgrown clothes, shoes, and toys into cash on the spot. Each store is designed for a clean, organized, family-friendly shopping experience. Staff receive training on product safety, merchandising, and customer engagement, ensuring consistency and care at every location.

Market Opportunity

The children’s resale sector is one of the fastest-growing retail segments, appealing to families focused on both value and sustainability. Once Upon A Child holds an outstanding market leadership position due to its brand reputation, proprietary POS systems, and ongoing support. Franchisees benefit from well-established processes, national marketing, and a loyal customer base, making this a compelling investment for entrepreneurs seeking a purpose-driven, resilient retail opportunity.