Papa Murphy's

Overview

Papa Murphy's is the innovator of the "Take 'N' Bake" pizza model, providing customers with freshly made pizzas they bake at home. Founded in 1981, Papa Murphy's has grown into one of the largest pizza franchises in the United States, offering a unique consumer experience that combines the convenience of takeout with the quality of home-baked meals.

Key Features

The distinguishing feature of all Papa Murphy's locations is their take-and-bake pizza format, which allows customers to purchase pizzas made fresh in-store and then bake them at home at their convenience. The menu includes a wide variety of hand-crafted pizzas, fresh salads, desserts, and side items, all prepared daily with fresh, real ingredients. Papa Murphy’s stands out for:

• No on-site ovens needed—lower overhead
• Fresh, high-quality ingredients prepared daily
• Efficient store operations and smaller footprint requirements

User Experience

Customers enjoy quick in-store service, with the ability to customize pizzas to their specific taste preferences. The take-and-bake model gives households the flexibility to enjoy hot, oven-fresh pizza on their own schedule, ensuring maximum freshness and convenience. Papa Murphy’s is popular with families and busy professionals looking for a better pizza night experience at home.

Market Opportunity

The pizza industry remains one of the most dynamic segments in food service. With an emphasis on cost efficiency, operational simplicity, and quality, Papa Murphy’s is positioned as an appealing franchising opportunity. The brand’s established reputation, loyal customer base, and innovative product format make it an excellent choice for entrepreneurs seeking to enter or expand within the pizza sector.