Perkins Restaurant & Bakery

Overview

Perkins Restaurant & Bakery is a well-established, family-friendly casual dining franchise, recognized for serving classic American cuisine and fresh-baked goods. Founded in 1958, Perkins has cultivated a loyal guest base by offering a full menu for breakfast, lunch, and dinner, complemented by an on-site bakery featuring pies, muffins, cookies, and pastries. Its versatile yet comforting fare and commitment to warm hospitality make it an appealing choice for franchisees entering the casual dining segment.

Key Features

• Signature items include all-day breakfast, homestyle entrees, and a bakery display case.
• Flexible dining models: full-service restaurants, bakery-cafés, and travel center concepts.
• Comprehensive support structure, encompassing training, marketing, and operations.

User Experience

Perkins is renowned for its "Come for Breakfast, Stay for Pie" philosophy, welcoming guests with a broad, affordable menu and friendly atmosphere. The restaurant design is focused on comfort, family gatherings, and community. Franchisees benefit from a time-tested operational system and diverse revenue streams, including dine-in, takeout, catering, and in-store bakery sales.

Market Opportunity

Perkins offers seasoned entrepreneurs and multi-unit operators the stability of a recognized brand with ample territory options in major and secondary markets. Its all-day menu, bakery program, and adaptability to various footprints provide consistency and adaptability in the evolving casual dining landscape. Perkins’ multi-generational customer appeal and established supply chain infrastructure further position it for ongoing franchise success.