Coffee & Baked Goods
Franchise ID: 81RkUoYkv49g3yrlCUVrVl

PJ's Coffee of New Orleans

The Soul of Coffee. Born in New Orleans.

Franchise Overview

Overview

PJ's Coffee of New Orleans brings a distinctive Southern hospitality to the specialty coffee franchise market. Founded in 1978, PJ's has been dedicated to serving high-quality, small-batch roasted coffee and freshly baked pastries. The brand infuses authentic New Orleans culture into every cup, attracting loyal customers from all walks of life who crave both premium brews and a welcoming atmosphere.

Key Features

PJ's Coffee offers franchisees a blend of quality, community, and tradition. Their menu highlights freshly roasted coffees, classic beignets and pastries, specialty iced drinks, and organic teas. PJ's supports franchisees with well-established operations guidelines and authentic recipes, ensuring brand consistency across all locations.

  • Key advantages for franchisees:
  • Proven systems for training and operations
  • Menu adaptability for local tastes

User Experience

PJ's locations are designed for comfort and connection, with inviting interiors and a warm atmosphere. Customers enjoy locally roasted coffee, quick service, and the iconic flavors of New Orleans. Franchisees have the flexibility to offer drive-thru, in-store, or kiosk service models catering to diverse markets.

Market Opportunity

With an ever-growing demand for specialty coffee and unique customer experiences, PJ's Coffee offers a compelling franchise opportunity. The brand's loyal customer base, strong operational support, and recognized brand legacy make it an ideal choice for entrepreneurs seeking growth in the thriving coffee and baked goods sector.

Franchise Requirements

Initial Franchise Fee$35,000
Total Investment$406,000 - $1,024,000
Royalty Fee5% of gross sales
Marketing Fee2% of gross sales
Contract Term10 years, renewable
Net Worth Requirement$500,000 minimum
Liquid Capital Required$150,000 minimum
ExperienceNo coffee experience required; retail or food service preferred
Financial Highlights
Average Unit Volume
$676,591
Average Profit Margin
15-20%
Typical Break Even
18-24 months
ROI (after 3 years)
20-30% after 3 years (estimate)
Quick Facts

Established

1978

Total Units

140+

Headquarters

New Orleans, Louisiana, USA

Staffing

10-16 employees per store

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