Planet Fitness

Overview

Planet Fitness is a leading fitness center franchise recognized for its accessible, low-cost memberships and welcoming, non-intimidating atmosphere branded as the Judgement Free Zone®. With more than 2,000 locations across North America and beyond, Planet Fitness has become one of the most notable fitness franchises worldwide. The brand focuses on attracting the casual or first-time gym user, making fitness approachable to a wider demographic of people seeking to improve their health.

Key Features

Planet Fitness locations offer:

• • Spacious facilities with a wide range of cardio and strength equipment
• • 24/7 access at many locations
• • Free fitness training included with memberships
• • Black Card® Spa amenities (massage chairs, tanning, HydroMassage)
• • Motivating, non-competitive environment for all fitness levels

User Experience

Members praise Planet Fitness for its affordability, clean facilities, and supportive staff. Franchisees benefit from streamlined systems, robust corporate training, and proven marketing initiatives that enable rapid scaling. Distinctive branding and consistent delivery of a stress-free gym experience set Planet Fitness apart in a competitive market.

Market Opportunity

With the ongoing focus on health and wellness, demand for accessible fitness clubs continues to grow. Planet Fitness enjoys mass-market appeal, with an efficient operational model designed to drive recurring membership revenue. Its franchisees have opportunities for multi-unit expansion and benefit from strong brand loyalty across diverse communities.