Red Lobster
Fresh Seafood, Family Traditions
Franchise Overview
Overview
Red Lobster is an iconic casual dining brand specializing in fresh seafood and family-friendly service. For over five decades, it has set the standard for sit-down seafood dining across North America and beyond. Red Lobster’s welcoming atmosphere and renowned menu of shrimp, lobster, fish, and signature Cheddar Bay Biscuits attract guests of all ages, making each meal a memorable occasion. The brand remains committed to quality, sustainability, and creating genuine guest experiences.
Key Features
- Red Lobster prides itself on:
- • Fresh, high-quality seafood sourced with sustainability in mind
• Signature menu items loved worldwide
• Proven, scalable restaurant operations model
• Comprehensive infrastructure and technologically advanced systems
• Powerful brand recognition across segments
User Experience
Red Lobster invites guests to relax in a comfortable environment, where attentive hospitality and a diverse menu deliver a lasting impression. From casual lunches to special celebrations, each guest enjoys expertly prepared seafood, handcrafted cocktails, and Red Lobster’s famous biscuits. Engaged staff and consistent food quality create a dining experience that guests return to time and again.
Market Opportunity
Seafood continues to be a growing segment in global restaurant markets. With widespread appeal and strong demand for fresh, sustainable menu items, Red Lobster offers franchisees a compelling opportunity for long-term investment. The concept thrives in high-traffic retail, urban centers, and destination locations. Its operational model and robust support network help franchisees achieve consistent results and capitalize on market trends.
Franchise Requirements
Initial Franchise Fee | $35,000 - $75,000 (regional variation) |
Total Investment | $1,800,000 - $3,700,000 |
Royalty Fee | 4% of gross sales |
Marketing Fee | 2.5% of gross sales |
Contract Term | 20 years, renewable |
Net Worth Requirement | $1,500,000+ |
Liquid Capital Required | $500,000+ |
Experience | Multi-unit restaurant management experience strongly preferred |
Established
1968
Total Units
700+ worldwide
Headquarters
Orlando, FL, USA
Staffing
70-120 employees per location
Ready to Join the Red Lobster Family?
Schedule a consultation with our franchise development team to learn more about this opportunity.