The Vitamin Shoppe
Your Journey. Our Experts.
Franchise Overview
Overview
The Vitamin Shoppe is a leading specialty retailer in the health and wellness industry, focused on providing an extensive selection of vitamins, supplements, and sports nutrition products. Established in 1977, The Vitamin Shoppe provides customers with products, guidance, and inspiration to support each individual’s journey to wellness. Franchisees have the opportunity to bring science-backed wellness solutions to their communities.
Key Features
- The Vitamin Shoppe stands out due to its:
- • Expansive selection of premium vitamins, minerals, and nutritional supplements.
- • Exclusive brands such as BodyTech, Vthrive, and True Athlete.
- • Expert staff trained to provide personalized customer guidance.
User Experience
Customers benefit from a supportive, educational environment, where staff are committed to empowering healthier lifestyles. Franchise owners receive robust support for in-store operations, merchandising, and e-commerce integrations.
Market Opportunity
The health and wellness market continues to see significant growth as consumers prioritize preventative care and nutrition. The Vitamin Shoppe’s reputation for quality and its trusted brand presence make it a strong business opportunity in both new and established communities.
Franchise Requirements
| Initial Franchise Fee | $40,000 |
| Total Investment | $270,000 - $510,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |
| Contract Term | 10 years, renewable |
| Net Worth Requirement | $400,000 minimum |
| Liquid Capital Required | $150,000 minimum |
| Experience | Retail, customer service, or management experience preferred |
Established
1977
Total Units
700+ locations
Headquarters
Secaucus, NJ, USA
Staffing
5-8 employees per store
Ready to Join the The Vitamin Shoppe Family?
Schedule a consultation with our franchise development team to learn more about this opportunity.