SoftGenius: Live Coaching Marketplace for Corporate Upskilling
Business Overview
Overview
SoftGenius is a curated online marketplace specifically designed for corporate professionals seeking to improve and upskill their soft skills through live coaching. The platform bridges the gap between businesses investing in employee development and experienced, certified coaches specializing in areas such as communication, leadership, emotional intelligence, negotiation, conflict resolution, and adaptability. Companies can select individual or group packages, track progress, and access a vast library of soft skills modules, tailored assessments, and feedback.
Key Features
Key components of SoftGenius include:
- • Live Cohort-Based Coaching –
- Connecting employees with diverse coaches for real-time, interactive sessions.
- • AI-driven Personalization –
- Personalized learning paths, session recommendations, and real-time analytics on upskilling progress.
- • Marketplace for Certified Coaches –
- Curated profiles and matching based on company needs, goals, and team profiles.
User Experience
Employees undergo a brief assessment to determine their upskilling needs, after which personalized journeys are created. The platform’s intuitive dashboard allows for booking sessions, accessing resources, and receiving instant AI feedback. Integration with company HR systems ensures seamless adoption and reporting.
Market Opportunity
The CAGR for corporate learning and development is projected at over 10%, with a growing focus on soft skills as technology automates hard skills. Remote and hybrid work has accelerated the need for digital-first, flexible, and cost-effective professional development platforms like SoftGenius.
Market Analysis
The global corporate training market is expected to reach $417B by 2027, with soft skills representing a significant and accelerating segment. Organizations struggle to engage employees with outdated, one-size-fits-all learning tools. SoftGenius meets modern demands for flexibility, interactivity, and personalization.
The proliferation of remote work, younger workforce demographics, and an agile gig economy all drive demand for on-demand, modular, and scalable learning platforms. The B2B subscription model is ideal for companies looking to budget efficiently while delivering measurable ROI through data-driven upskilling.
Key competitors include Udemy Business, LinkedIn Learning, and CoachHub, but SoftGenius stands out with its exclusive focus on live, individualized coaching, advanced AI for custom pathways, and direct coach marketplace approach.
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